Sally Hansen and Jared McCain Partnered to Embrace Individuality
Michael Hemsworth — April 13, 2024 — Fashion
References: sallyhansen & beautypackaging
Sally Hansen and Jared McCain have announced a new partnership that will see the Duke University basketball player acting as the first-ever athlete to represent the cosmetic brand.
The partnership was struck thanks to McCain's distinct style and commitment to self-expression both on and off the court. McCain has continued to garner attention thanks to his signature blue and white painted nails that correspond to Duke University's signature team colors. The partnership could help to set the stage for additional sponsorships with athletes and beyond to help diversify the personalities in the beauty space.
Coty US Senior Vice President of Consumer Beauty Kevin Shapiro commented on the Sally Hansen and Jared McCain partnership saying, "At Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality. Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He’s continued to remain true to himself, and we’re thrilled to welcome him to the Sally Hansen family."
Image Credit: Jared McCain Instagram
The partnership was struck thanks to McCain's distinct style and commitment to self-expression both on and off the court. McCain has continued to garner attention thanks to his signature blue and white painted nails that correspond to Duke University's signature team colors. The partnership could help to set the stage for additional sponsorships with athletes and beyond to help diversify the personalities in the beauty space.
Coty US Senior Vice President of Consumer Beauty Kevin Shapiro commented on the Sally Hansen and Jared McCain partnership saying, "At Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality. Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He’s continued to remain true to himself, and we’re thrilled to welcome him to the Sally Hansen family."
Image Credit: Jared McCain Instagram
Trend Themes
1. Self-expression in Athletics - The trend towards athletes embracing and showcasing their individuality, as seen with painted nails in team colors, is gaining traction.
2. Cross-industry Sponsorships - Collaborations between sports figures and cosmetic brands like that of Sally Hansen and Jared McCain highlight a blending of industries.
3. Inclusive Beauty Marketing - Cosmetic brands are increasingly selecting diverse brand ambassadors who break traditional gender norms, promoting inclusivity.
Industry Implications
1. Beauty - The beauty industry is expanding its representation and tapping into new markets by featuring non-traditional ambassadors.
2. Sports - The sports industry is creating new pathways for athletes to express themselves and serve as influencers beyond their athletic performance.
3. Marketing and Advertising - The marketing and advertising sector is evolving by leveraging unique and diverse public figures who resonate with broader audiences.
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