These Rustic Chips Are Packaged With a Down-Home Design
Mishal Omar — August 16, 2016 — Lifestyle
References: work.phd3.co.nz & thedieline
These rustic chips are appropriately named 'Chip Off the Old Block' thanks to their farm-inspired brand identity.
The branding of these chips has the same down-home charm that their name does, ensuring that consumers are aware of the fresh, farm-made quality of the potatoes the snacks are made from. Each of the bags is covered with a picture of overalls to reflect the fact that the rustic chips come from a business that has been kept alive by three generations of farmers. The branding is also able to accurately reflect the healthy benefits of these chips.
By establishing itself as a fresh and independent business, this brand is able to emphasize its own rustic charm while setting itself apart from competing chip distributors.
The branding of these chips has the same down-home charm that their name does, ensuring that consumers are aware of the fresh, farm-made quality of the potatoes the snacks are made from. Each of the bags is covered with a picture of overalls to reflect the fact that the rustic chips come from a business that has been kept alive by three generations of farmers. The branding is also able to accurately reflect the healthy benefits of these chips.
By establishing itself as a fresh and independent business, this brand is able to emphasize its own rustic charm while setting itself apart from competing chip distributors.
Trend Themes
1. Rustic Packaging - Opportunity for chip brands to adopt farm-inspired branding that reflects a down-home charm.
2. Farm-to-table Marketing - Opportunity for food manufacturers to highlight the fresh, farm-made quality of their products through branding.
3. Heritage Storytelling - Opportunity for brands to showcase their history and generational expertise to establish authenticity and trust.
Industry Implications
1. Snack Food Industry - Opportunity for snack brands to differentiate themselves through unique packaging that exemplifies a rustic and farm-inspired design.
2. Food Packaging Industry - Opportunity for packaging companies to develop farm-inspired designs that evoke a sense of freshness and authenticity.
3. Marketing and Advertising Industry - Opportunity for marketing agencies to help brands build a narrative around their heritage and use it as a positioning tool to connect with consumers.
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