The Russian Vodka Distillers Ad Shows That Drinking Will Lead to Loss of Gender
Peter Vallas — April 8, 2011 — Marketing
References: mcsaatchi & copyranter.blogspot
The Russian Vodka Distillers have released a new campaign to promote their social responsibility as an alcohol manufacturer. The organization teamed up with M&C Saatchi, Russia to come up with this unique print campaign.
The Russian Vodka Distillers campaign features one for men and for women. The ads, which have been translated to English, state that for a male, excessive consumption of alcohol will lead to less masculinity, belly growth, enlarged lacteal glands and decreased potency. If you happen to be a woman, then you may see a loss in your femininity, which will lead to facial and body odor.
I'm not sure if the facts in this campaign are 100 percent accurate, but the visuals do a good job at getting people's attention.
The Russian Vodka Distillers campaign features one for men and for women. The ads, which have been translated to English, state that for a male, excessive consumption of alcohol will lead to less masculinity, belly growth, enlarged lacteal glands and decreased potency. If you happen to be a woman, then you may see a loss in your femininity, which will lead to facial and body odor.
I'm not sure if the facts in this campaign are 100 percent accurate, but the visuals do a good job at getting people's attention.
Trend Themes
1. Gender-specific Advertising - Exploiting gender stereotypes in advertising to target specific consumer segments based on their gender.
2. Socially Responsible Campaigns - Using advertising as a platform to promote social responsibility and raise awareness about the impact of products or services on consumers.
3. Transgressive Messaging - Creating controversial or provocative advertisements to capture attention and spark debates.
Industry Implications
1. Alcohol Industry - Exploring new marketing strategies to differentiate products and increase brand awareness within the competitive alcohol industry.
2. Advertising Industry - Incorporating creative and unconventional messaging techniques to stand out in the crowded advertising landscape and generate buzz.
3. Consumer Goods Industry - Leveraging provocative advertising tactics to create memorable and impactful campaigns for consumer goods, sparking curiosity and consumer engagement.
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