The Rolling Stones Bitmoji Show Lens Promotes a New Album
Laura McQuarrie — November 20, 2023 — Marketing
References: newsroom.snap
For the launch of the latest Rolling Stones album, Hackney Diamonds, the band teamed up with Snapchat’s Paris-based AR studio to create the Rolling Stones Bitmoji Show Lens. This augmented reality experience makes a concert stage appear on-demand, complete with 3D Bitmoji avatars of Mick Jagger, Keith Richards and Ronnie Wood playing one of their newest songs, Angry. To bring the Rolling Stones' music to a new generation, Snapchat made it possible for users to add their Bitmoji to the mix and see them dance on stage next to the augmented reality versions of the Rolling Stones.
As part of the experience, there's exclusive virtual merch that fans can get for their Bitmoju, including a special band t-shirt under the Band Tees section when choosing an outfit for a Bitmoji.
As part of the experience, there's exclusive virtual merch that fans can get for their Bitmoju, including a special band t-shirt under the Band Tees section when choosing an outfit for a Bitmoji.
Trend Themes
1. AR Music Experiences - The Rolling Stones Bitmoji Show Lens demonstrates the potential for augmented reality to enhance live music performances by creating a virtual concert stage with 3D avatars.
2. Social Media Collaborations - Snapchat's partnership with the Rolling Stones showcases the opportunities for musicians and bands to leverage popular social media platforms to connect with fans and promote new music releases.
3. Personalized Virtual Merchandise - The exclusive virtual merch available for users' Bitmoji in the Rolling Stones Bitmoji Show Lens highlights the potential for personalized and interactive merchandise experiences in the music industry.
Industry Implications
1. Technology - The integration of augmented reality technology into music experiences presents opportunities for tech companies to develop innovative solutions for virtual concerts and interactive performances.
2. Entertainment - The collaboration between Snapchat and the Rolling Stones demonstrates how the entertainment industry can leverage digital platforms to engage audiences in unique ways and expand their reach.
3. Fashion - The inclusion of virtual band t-shirts in the Rolling Stones Bitmoji Show Lens opens up possibilities for fashion brands to explore virtual merchandise collaborations and create branded digital clothing collections.
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