Roger Gastman Captures the Beauty of His Tools
Christopher DeLuca — October 18, 2011 — Art & Design
References: graffsupply & curatedmag
Roger Gastman current series of photos entitled "The Cans" captures the inherent beauty of the primary tool used to create street art: spray paint cans. The three-print series was created to be an accompaniment to Gastman's recently released book "Tools of Criminal Mischief."
Roger Gastman prints are hot off the heels of being featured in MOCA's Art in the Streets exhibit. The series turns cans into an aesthetic object and allows the viewer to escape and imagine the where the cans have been. Great series that will certainly be admired by street art enthusiasts.
Implications - Youth consumers are captivated and drawn to the aesthetic of street art. This stems from a desire to express their individuality. Companies should take this desire into account when creating products or services for this demographic.
Roger Gastman prints are hot off the heels of being featured in MOCA's Art in the Streets exhibit. The series turns cans into an aesthetic object and allows the viewer to escape and imagine the where the cans have been. Great series that will certainly be admired by street art enthusiasts.
Implications - Youth consumers are captivated and drawn to the aesthetic of street art. This stems from a desire to express their individuality. Companies should take this desire into account when creating products or services for this demographic.
Trend Themes
1. Youth Street Art Aesthetic - Captivating youth consumers with the aesthetic of street art, offering opportunities for companies to create products or services that cater to their desire for individuality.
2. Spray Paint Can Art - Recognizing the inherent beauty of spray paint cans and utilizing them as objects of artistic expression, opening up new possibilities for creative industries.
3. Cultural Impact of Street Art - Exploring the cultural significance of street art and its influence on youth culture, providing opportunities for marketing and branding initiatives that tap into this trend.
Industry Implications
1. Youth Fashion - Creating street art-inspired clothing and accessories that resonate with the youth market seeking individual expression.
2. Art Supplies - Developing innovative spray paint can designs, colors, and packaging that appeal to both graffiti artists and art enthusiasts.
3. Advertising and Marketing - Employing street art influencers and incorporating street art aesthetics into advertising campaigns to engage with the young consumer base.
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