Rob Clarijs Crafts a Contemporary Package for Innovative Shoe Laces
Susan Keefe — December 29, 2011 — Marketing
References: mrlacy & packagingoftheworld
The contemporary packaging that houses the elite Mr. Lacy x Pristine shoe laces was crafted by designer Rob Clarijs of the Netherlands. The shoe lace wizards at Mr. Lacy recently teamed up with Pristine Fixed Gear to create a set of high-quality shoe laces designed specifically for fixed gear riders. The result was a set of jet-black laces with vibrant tips that boast a reinforced fiber able to withstand the rigors of cleats and toe clips that would ordinarily cut through your average laces. These premium shoe fasteners also come equipped with lace clips allowing the rider to ensure their laces stay put and away from the crank.
The packaging is as grand as the laces they house. The jet black hexagon-shaped box has accents of bold color that mirror the appearance of the tips of the shoe laces. The vivacious style of the laces and the box they are housed in are sure to attract the eyes of many. Particular attention to will be paid by fixed gear riders to whom these laces could mean the difference between a exhilarating ride and getting up close and personal with the asphalt.
A benchmark of shoe lace technology appropriately house in a attention grabbing box created by Rob Clarijs, the Mr. Lacy x Pristine fixed gear laces are sure to attach more than a few admirers.
The packaging is as grand as the laces they house. The jet black hexagon-shaped box has accents of bold color that mirror the appearance of the tips of the shoe laces. The vivacious style of the laces and the box they are housed in are sure to attract the eyes of many. Particular attention to will be paid by fixed gear riders to whom these laces could mean the difference between a exhilarating ride and getting up close and personal with the asphalt.
A benchmark of shoe lace technology appropriately house in a attention grabbing box created by Rob Clarijs, the Mr. Lacy x Pristine fixed gear laces are sure to attach more than a few admirers.
Trend Themes
1. Durable Shoe Fasteners - Opportunity for shoe companies to innovate with reinforced fibers and lace clips for athletic and high-performance shoes.
2. Contemporary Packaging Design - Opportunity for designers to create eye-catching packaging that aligns with the brand and product, driving consumer interest and purchases.
3. Collaborations for Niche Markets - Opportunity for brands to team up with other companies to create specialized products for specific markets, such as the Mr. Lacy x Pristine partnership for fixed gear riders.
Industry Implications
1. Athletic Footwear - Reinforced fibers and lace clips can be incorporated into the design of athletic shoes for durability and performance.
2. Packaging Design - Brands in various industries can benefit from incorporating innovative and eye-catching packaging designs to stand out on store shelves and entice consumers.
3. Cycling Gear - Collaborations for niche markets, such as fixed gear riders, can lead to specialized products that meet the unique needs of these consumers.
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