The 'Rewala' App Takes Multiple Opinions into Account
Michael Hemsworth — June 15, 2019 — Tech
Making a decision just got a whole lot easier thanks to the 'Rewala' app, which will take the opinions of your friends and family into account when it comes to an array of choices.
Users can create polls on an array of topics ranging from news to fashion, which will then be provided to those in their network and enable everyone to weigh in. This will help consumers who might not feel as confident as they would like to be about a choice that needs to be made to get relevant advice from the people they trust most.
The 'Rewala' app can be used for comical everyday decisions like what to have for lunch to more serious topics like relocating to a new city.
Users can create polls on an array of topics ranging from news to fashion, which will then be provided to those in their network and enable everyone to weigh in. This will help consumers who might not feel as confident as they would like to be about a choice that needs to be made to get relevant advice from the people they trust most.
The 'Rewala' app can be used for comical everyday decisions like what to have for lunch to more serious topics like relocating to a new city.
Trend Themes
1. Crowdsourced Decision-making - 'Rewala' app and others like it represent a trend towards democratizing decision-making through the use of technology and social networks.
2. Social Network Feedback - The ability to receive opinions from a wider circle of acquaintances and social networks presents an opportunity to innovate new products and services.
3. Personalized Recommendation Platforms - The rise of customized and unique offerings in the marketplace can be bolstered by the use of crowdsourced feedback.
Industry Implications
1. Social Media - The integration of the 'Rewala' type functionality in existing social media platforms offers an innovative way to engage customers and increase stickiness.
2. E-commerce - E-commerce sites can allow users to make more informed purchase decisions by offering interactive decision-making tools and integrating social feedback.
3. Consumer Insights and Market Research - Brands can leverage crowdsourced feedback tools to gather insights, preferences and learn about their customers' needs in a more personalized way.
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