London's 'All Star Lanes' Blends Pins and Pin-Ups
Elsa Blaine — February 8, 2009 — Art & Design
References: allstarlanes & weheartstuff
All Star Lanes is making bowling hip again with retro styling. Music, cocktails and interiors that flash back to the 50’s attract a young crowd that may come for a drink and end up staying for a game or two. The London-based company has three locations in the city and is set to open a Dublin venue in 2009. The guys aren’t stopping there either; they have sights on Paris, Berlin and Honk Kong.
The throwback design of the bowling alleys starts with the front page of the website. From pin-up girls to ponytailed cocktail waitresses and retro interiors, the place has the theme nailed down. There’s even an All Star Lanes Pro Shop where you can purchase bowling shirts, shoes, exclusive tees, and other fun accessories.
The throwback design of the bowling alleys starts with the front page of the website. From pin-up girls to ponytailed cocktail waitresses and retro interiors, the place has the theme nailed down. There’s even an All Star Lanes Pro Shop where you can purchase bowling shirts, shoes, exclusive tees, and other fun accessories.
Trend Themes
1. Retro Styling in Entertainment - There is a growing trend of incorporating retro styling into entertainment venues, such as bowling bars, to attract a younger crowd.
2. Blurring the Line Between Bars and Activity Centers - Bowling bars like All Star Lanes are disrupting the traditional concept of bars by offering not just drinks, but also a fun and engaging activity.
3. Expansion of Bowling Bars in Major Cities - All Star Lanes' plans for opening venues in Dublin, Paris, Berlin, and Hong Kong demonstrate a trend of expanding the presence of bowling bars in major cities.
Industry Implications
1. Entertainment - The entertainment industry can explore opportunities in incorporating retro styling into various venues to attract a new demographic.
2. Hospitality - The hospitality industry can leverage the concept of blending bars and activity centers, like bowling bars, to enhance the overall guest experience.
3. Retail - The retail industry can tap into the demand for retro-inspired accessories by offering specialized products, such as bowling shirts and shoes, in dedicated shops like All Star Lanes Pro Shop.
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