Zomato's 'Book' Improves Restaurant Table Reservation Services
Laura McQuarrie — April 22, 2015 — Business
References: zomato & gadgets.ndtv
As well as serving as a platform for discovering new places to eat, Zomato will soon be launching 'Book,' a restaurant table reservation to coordinate table management. From the perspective of restaurants and hungry diners, this online tool will make it much more streamlined to make a booking.
The service for making restaurant reservations will be rolled out first in India, Australia and the UAE, powered by technology from NexTable. Early images of Book that have been teased feature restaurant layouts that can be highlighted and numbered with notes, emphasizing a visual system to help with organization.
In the future, Zomato is also looking to expand its business in other areas like online ordering and cashless payments, providing competition to some of its biggest rivals on the web like Yelp and OpenTable.
The service for making restaurant reservations will be rolled out first in India, Australia and the UAE, powered by technology from NexTable. Early images of Book that have been teased feature restaurant layouts that can be highlighted and numbered with notes, emphasizing a visual system to help with organization.
In the future, Zomato is also looking to expand its business in other areas like online ordering and cashless payments, providing competition to some of its biggest rivals on the web like Yelp and OpenTable.
Trend Themes
1. Restaurant Table Reservation Technology - The launch of Zomato's 'Book' highlights an opportunity for innovation in the development of integrated table management systems for restaurants.
2. Visual Layout Systems - Zomato's use of visual restaurant layouts and organization techniques offers an opportunity for innovative design solutions in other industries, such as event planning and interior design.
3. Integrated Hospitality Solutions - Zomato's expansion into online ordering and cashless payments indicates potential for disruptive innovation within the hospitality industry, particularly in the development of comprehensive, all-in-one solutions for businesses.
Industry Implications
1. Hospitality - The integration of table reservation, ordering, and payment services through innovative technology could revolutionize the hospitality industry as a whole.
2. Event Planning - The visual layout and management techniques used in Zomato's 'Book' offer opportunities for improved event planning and coordination, particularly in large-scale or complex events.
3. Interior Design - The visualization and organization features of Zomato's 'Book' could inspire new approaches to interior design, especially in public or commercial spaces that require careful seating arrangements and layout planning.
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