Sabrina Carpenter Named as Redken's First Global Ambassador
Debra John — September 9, 2024 — Marketing
Sabrina Carpenter has been appointed as Redken's first global ambassador. Recognized for her distinctive blonde hair, Carpenter has "been a long-time supporter of the professional haircare brand, attributing her hair color to Redken’s Shades EQ, a leading demi-permanent hair gloss worldwide." Her initial campaign will focus on 'Redken’s Acidic Bonding Concentrate' collection and is scheduled for release on September 19th, with additional campaigns aimed at both consumers and salon professionals to follow.
Carpenter will be featured in Redken's advertising efforts across various channels, including "out-of-home, television, digital, and social media—Redken has also partnered with Carpenter for her upcoming 29-city Short & Sweet U.S. tour." To support this collaboration, Redken has launched a campaign inspired by classic Hollywood style on its social media platforms and official website, emphasizing Carpenter's representation of timeless Hollywood appeal and glam.
Image Credit: Redken
Carpenter will be featured in Redken's advertising efforts across various channels, including "out-of-home, television, digital, and social media—Redken has also partnered with Carpenter for her upcoming 29-city Short & Sweet U.S. tour." To support this collaboration, Redken has launched a campaign inspired by classic Hollywood style on its social media platforms and official website, emphasizing Carpenter's representation of timeless Hollywood appeal and glam.
Image Credit: Redken
Trend Themes
1. Celebrity-driven Brand Campaigns - Leveraging pop culture icons to enhance brand visibility and authenticity sees a rise with partnerships like Sabrina Carpenter and Redken.
2. Demi-permanent Haircare Solutions - Growing interest in versatile and less damaging hair color treatments promotes the adoption and marketing of products like Redken's Shades EQ.
3. Multi-channel Marketing Strategies - Integrating advertising efforts across out-of-home, television, digital, and social media provides brands with a cohesive and widespread market presence.
Industry Implications
1. Haircare Products - The haircare industry embraces products that combine innovative ingredients and celebrity endorsements to attract a broader consumer base.
2. Entertainment Media - Collaborations between brands and entertainment figures unveil new opportunities for cross-promotional advertising aligning with artist tours and branding.
3. Digital Marketing - Expanding digital marketing efforts into varied platforms offers brands advanced ways to engage with consumers through targeted and immersive campaigns.
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