Monaco Cocktails' Ready-to-Drink Margaritas Pack a Punch at 9% ABV
Laura McQuarrie — May 16, 2023 — Lifestyle
References: drinkmonaco & prnewswire
Monaco Margaritas introduces a new line of ready-to-drink margaritas for party-ready consumers that are available in fun flavors and high-ABV varieties. The 9% ABV canned margaritas are ready to be sipped in flavors like Lime and Watermelon, with Classic and Spicy varieties for each.
"Beyond the popularity of tequila-based drinks like margaritas, consumers are more interested than ever in exploring new flavors – especially spicy ones," said Don Deubler, CEO of Monaco's Parent Company, Atomic Brands, "Our Margarita line speaks to this demand and allows customers to either feel the spirit or feel the spice."
Consumers are drawn to the convenience and quality of ready-to-drink cocktails, which offer a pre-mixed and hassle-free option for enjoying a well-crafted cocktail anytime, anywhere. At the same time, there is a growing interest in high-ABV beverages that provide a stronger and more intense drinking experience.
"Beyond the popularity of tequila-based drinks like margaritas, consumers are more interested than ever in exploring new flavors – especially spicy ones," said Don Deubler, CEO of Monaco's Parent Company, Atomic Brands, "Our Margarita line speaks to this demand and allows customers to either feel the spirit or feel the spice."
Consumers are drawn to the convenience and quality of ready-to-drink cocktails, which offer a pre-mixed and hassle-free option for enjoying a well-crafted cocktail anytime, anywhere. At the same time, there is a growing interest in high-ABV beverages that provide a stronger and more intense drinking experience.
Trend Themes
1. High-abv Canned Cocktails - There is a growing trend for high-ABV canned cocktails as consumers demand more intense drinking experiences.
2. Ready-to-drink Cocktails - Consumers are drawn to the convenience of ready-to-drink cocktails as they offer a pre-mixed and hassle-free option for enjoying a well-crafted cocktail anytime, anywhere.
3. Spicy Flavored Cocktails - Consumers are more interested than ever in exploring new flavors, especially spicy ones, creating a trend for spicy flavored cocktails.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend for high-ABV canned cocktails and develop new products to satisfy consumers' demand for intense drinking experiences.
2. Ready-to-drink Beverages - The ready-to-drink beverage industry can invest in developing new, convenient cocktail options for consumers seeking a pre-mixed and hassle-free way to enjoy a drink anytime and anywhere.
3. Spice Industry - The spice industry can partner with beverage companies to create new and unique spicy flavored cocktail options that cater to consumers' increased interest in exploring new and bold flavors.
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