Ray’s & Stark Bar in LA is Now Offering a Water-Tasting Menu
Laura McQuarrie — August 13, 2013 — Lifestyle
References: patinagroup & prexamples
As of today, Ray’s & Stark Bar is drawing consumers to its LA location with a very ordinary item on its menu -- water. The water-tasting menu is being presented with as much sophistication as a fine wine tasting, featuring 20 different types of water from across the world, ranging from $10 Gerolsteiner from Germany to $20 Berg water from Greenland's icebergs. The broad menu is designed to give patrons the chance to sample and identify the subtle variances between each bottle.
The collection of waters was curated by Ray’s & Stark Bar’s General Manager, Martin Riese who is also a certified Water Sommelier. Alike a wine tasting, Riese's collection of bottled water features a diverse range of flavors and textures, although this experience is unique in its attempt to replicate a wine-tasting experience with water.
The collection of waters was curated by Ray’s & Stark Bar’s General Manager, Martin Riese who is also a certified Water Sommelier. Alike a wine tasting, Riese's collection of bottled water features a diverse range of flavors and textures, although this experience is unique in its attempt to replicate a wine-tasting experience with water.
Trend Themes
1. Water Tasting - The trend of water tasting menus in bars and restaurants is disrupting the traditional dining experience, offering consumers a new and unique way to explore different flavors and textures of water.
2. Curated Water Collections - The trend of curated water collections curated by certified Water Sommeliers presents an opportunity for businesses to offer exclusive and premium water selections, appealing to consumers seeking unique and luxurious experiences.
3. Replicating Wine Tasting - The trend of replicating a wine-tasting experience with water is creating innovative opportunities for businesses to engage with customers who may not consume alcohol, while still delivering a sophisticated and educational experience.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the water tasting trend by incorporating water tasting menus or curated water collections, enhancing the overall dining experience and attracting a new segment of customers.
2. Beverage - The beverage industry can explore the market of premium and curated waters, offering unique flavor profiles and luxurious packaging, targeting consumers who are willing to pay a premium for exclusive drinking experiences.
3. Event Planning - The event planning industry can incorporate water tastings into their offerings, providing a memorable and interactive experience for attendees, whether for corporate events, weddings, or special occasions.
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