RAW Natural Beauty Ad Shows Lipstick Consumption
References: rawnaturalbeauty & glow
In a quest to promote natural cosmetics, Glow.com produced a video highlighting the natural cosmetic brand RAW Natural Beauty. After viewing the video, you feel less excited about getting pretty and more inclined toward feeling queasy.
Actress Stevie Ryan, famous for her Internet and YouTube skits, actually eats lipstick for this commercial--hence, the queasiness. Even if the RAW Natural Beauty lipstick is edible, the thought of eating it is just kind of gross. Especially seven pounds of it over the course of a lifetime.
According to the video synopsis, “the average woman applies 12 products a day to her skin, which is about 168 different chemicals…Skin can absorb those chemicals, which is why it is so important to use natural cosmetics.”
I get it, I get it.
Actress Stevie Ryan, famous for her Internet and YouTube skits, actually eats lipstick for this commercial--hence, the queasiness. Even if the RAW Natural Beauty lipstick is edible, the thought of eating it is just kind of gross. Especially seven pounds of it over the course of a lifetime.
According to the video synopsis, “the average woman applies 12 products a day to her skin, which is about 168 different chemicals…Skin can absorb those chemicals, which is why it is so important to use natural cosmetics.”
I get it, I get it.
Trend Themes
1. Natural Cosmetic Revolution - Consumers are increasingly seeking natural and organic cosmetics, signaling a disruptive opportunity for the cosmetic industry to create innovative and eco-friendly products that cater to this demand.
2. Edible Beauty Products - The advent of makeup-eating advertisements paves the way for a new trend of edible beauty products that promote both efficiency and sustainability in cosmetics.
3. Clean Beauty Marketing - Brands can differentiate themselves in the competitive cosmetics industry by adopting a more truthful and transparent approach to marketing their products for a better consumer experience.
Industry Implications
1. Cosmetics - Companies in the cosmetics industry have the opportunity to develop innovative, natural and eco-friendly lines that highlight the potential health risks associated with the use of traditional synthetic cosmetics.
2. Food - Edible beauty products may spark collaborations between the cosmetic and food industries and offer new opportunities for innovation in the development of healthy, natural and sustainable consumable products.
3. Marketing - The cosmetics industry can benefit from disruptive marketing methods that are focused on consumer education about the benefits of natural, non-toxic cosmetics and their impact on health and sustainability.
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