The Purina ONE Cat Camp is an Immersive Pop-Up for Feline Friends
Rebecca Byers — July 17, 2015 — Marketing
References: purinaone & brandchannel
The Purina ONE Cat Camp is a summertime pop-up to be held in New York City. A followup to the brand's highly popular pop-up cat cafe of 2014, the indoor event is modeled around the routine of the average healthy cat.
Activities to be held at the Purina ONE Cat Camp including stretching, climbing, purposeful play that aims to provide mental and physical stimulation and a campfire (made from kibble) gathering with a cat behaviorist. The indoor camp will also feature a climbing wall and educational activities for owners. Owners will also be able to do arts and crafts activities that they will be able to take home as toys for the felines.
The Purina ONE Cat Camp will also be broadcast on Periscope on the Purina Twitter feed and is boosted by the hashtag #PurinaONECats.
Activities to be held at the Purina ONE Cat Camp including stretching, climbing, purposeful play that aims to provide mental and physical stimulation and a campfire (made from kibble) gathering with a cat behaviorist. The indoor camp will also feature a climbing wall and educational activities for owners. Owners will also be able to do arts and crafts activities that they will be able to take home as toys for the felines.
The Purina ONE Cat Camp will also be broadcast on Periscope on the Purina Twitter feed and is boosted by the hashtag #PurinaONECats.
Trend Themes
1. Immersive Pet Experiences - Creating immersive and interactive experiences for pet owners that provide both entertainment and education opportunities.
2. Multisensory Activation - Incorporating different senses, such as touch, sight, and smell, to engage pet owners in a memorable and impactful way.
3. Brand-animal Bonding - Developing unique experiences that reinforce the bond between pet owners and their animals while promoting brand loyalty and awareness.
Industry Implications
1. Pet Product Manufacturing - Opportunity for pet product manufacturers to collaborate with brands and create innovative products and experiences that enhance the pet-owner relationship.
2. Event Planning and Marketing - Opportunity for event planners and marketers to design and promote immersive pet experiences that captivate pet owners and leave a lasting impression.
3. Digital Marketing and Social Media - Opportunity for digital marketers and social media strategists to leverage platforms like Periscope and hashtags to amplify immersive pet experiences and reach a wider audience.
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