MyGallons.com Could Save You Big Bucks
A new site, MyGallons.com, allows Americans to pre-purchase their gas online to save money. With current gas prices constantly fluctuating, the service allows people to buy when prices are good, letting them fuel up at the same rate at later dates too.
"A member's price per gallon at the time of purchase is based upon the average gas price in the zip code of their account's billing address," the Sun Herald explains. "For example, if a customer pre-purchases fuel for $4.00 per gallon and redeems 6 months later when gas prices have risen to $5.00 a gallon, the consumer saves $1.00 per gallon."
The only kicker is that if prices suddenly drop, they risk overpaying.
"A member's price per gallon at the time of purchase is based upon the average gas price in the zip code of their account's billing address," the Sun Herald explains. "For example, if a customer pre-purchases fuel for $4.00 per gallon and redeems 6 months later when gas prices have risen to $5.00 a gallon, the consumer saves $1.00 per gallon."
The only kicker is that if prices suddenly drop, they risk overpaying.
Trend Themes
1. Pre-purchasing Gas - The trend of pre-purchasing gas could create opportunities for disruptive innovation in the financial sector with the introduction of gas price hedging instruments.
2. Online Fuel Pre-purchase - The trend of online fuel pre-purchase creates potential for apps that recommend timing of fuel purchase based on user's location and prediction of fuel price movement.
3. Personalized Gas Pricing - The trend of personalized gas pricing creates opportunities for AI systems that use billing address and transaction history to personalize fuel purchasing behavior and pricing for individual users.
Industry Implications
1. Finance - The finance industry could benefit from the trend of gas pre-purchasing through the introduction of gas price derivatives and hedging instruments.
2. Retail - The retail industry could benefit from the trend of pre-purchasing gas through partnerships with gas pre-purchase companies to provide discounted rates for loyal customers.
3. Data Analytics - The trend of personalized gas pricing could provide opportunities for data analytics companies to use billing address and transaction history to personalize fuel pricing for individual users and provide offers to match customer needs.
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