Postseasoning: The Chip Has a Sweet-Heat Flavor Blend
Michael Hemsworth — January 9, 2023 — Lifestyle
The Postseasoning: The Chip snack chips have been debuted as a follow-up to last year's Postseasoning spice blend that aim to provide ample flavor in a crunchy snack. The chips are crafted with wavy potato chips that have been covered in a blast of the namesake Postseasoning flavoring to give them a sweet yet slightly spicy taste. The snack features the flavors of salt, onion, garlic, gochugaru, paprika, cayenne and black paper to follow on the seasoning from 2022 crafted in partnership with Arts & Letters Co.
The Postseasoning: The Chip snack chips will not be available for fans to purchase, but will rather be handed out from February 9 through 12, 2023 during Super Bowl LVII. The snack comes as part of an unexpected marketing endeavor for the brand to surprise and delight fans at the big game.
Image Credit: ESPN
The Postseasoning: The Chip snack chips will not be available for fans to purchase, but will rather be handed out from February 9 through 12, 2023 during Super Bowl LVII. The snack comes as part of an unexpected marketing endeavor for the brand to surprise and delight fans at the big game.
Image Credit: ESPN
Trend Themes
1. Limited-edition Snack Chips - There is an opportunity for companies to release limited-edition snack chips with unique, seasonal flavors to engage consumers and create excitement.
2. Collaborative Marketing - Brands can partner with other companies or events to create a unique eating experience, which generates buzz for the brand and increases brand awareness.
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Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to release seasonal flavors or partner with other companies to expand their consumer market and increase brand awareness.
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3. Sports and Entertainment - Sports and entertainment industries can partner with food and beverage companies to create collaborative experiences for fans, which can create consumer loyalty and increase engagement and attendance at events.
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