These Logos Get Re-Worked in Very Unique and Clever Ways
Michael Baxter — February 5, 2014 — Pop Culture
References: nineteeneightyeight & laughingsquid
Combining pop culture references with anything is typically a good idea, so this pop culture branding gets the stamp of approval. These images depict famous, well-known brands with a pop culture twist.
The Starbucks logo is so ubiquitous with the brand that it's hard to imagine that Starbucks is, at its core, a coffee shop. When a logo gets re-done and effectively culture jammed though, it shows that these logos are just images, ripe for the customizing.
These illustrations by Bruce Yan use famous cartoon images like Astro Boy and Ariel from the Little Mermaid to re-appropriate things like Starbucks and Big Boy burgers. Being able to use culture and fuse easily recognizable signs and symbols isn't only fun but effective. While it can't always be used in the real world, being able to see a different side to advertising through these pop culture brands is always fun.
The Starbucks logo is so ubiquitous with the brand that it's hard to imagine that Starbucks is, at its core, a coffee shop. When a logo gets re-done and effectively culture jammed though, it shows that these logos are just images, ripe for the customizing.
These illustrations by Bruce Yan use famous cartoon images like Astro Boy and Ariel from the Little Mermaid to re-appropriate things like Starbucks and Big Boy burgers. Being able to use culture and fuse easily recognizable signs and symbols isn't only fun but effective. While it can't always be used in the real world, being able to see a different side to advertising through these pop culture brands is always fun.
Trend Themes
1. Pop Culture Branding - Re-designing famous brands with pop culture references creates unique and clever branding opportunities.
2. Culture Jamming - Customizing logos through culture jamming showcases the malleability of brand images and opens the door to disruptive innovations.
3. Fusing Recognizable Signs - Integrating easily recognizable signs and symbols from culture into advertising leads to engaging and effective marketing strategies.
Industry Implications
1. Advertising - The use of pop culture branding and culture jamming techniques presents disruptive innovation opportunities in the advertising industry.
2. Graphic Design - The re-design of popular brands with a pop culture twist allows for creative and disruptive approaches to graphic design.
3. Food and Beverage - Applying pop culture references to well-known food and beverage brands creates disruptive advertising and marketing opportunities in the food and beverage industry.
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