White T-Shirt in German Playboy Ad Goes See-Through in Rain
Juan Carlos Bonilla — December 17, 2007 — Naughty
References: thecoolhunter.net
Global warming is more on our radars than ever, and with this billboard in Germany, it seems everybody is praying for rain. While the ad is a bit old (it dates back to 2005), it's worth refeaturing.
When the interactive Playboy billboard in Germany comes in contact with water, due to bad weather, the woman's white-shirt becomes see through. This is definitely a risque marketing strategy, it certainly speaks to the target demographic that Playboy is intuitively after.
Implications - It would be interesting to see if a billboard this risque generates any kind of significant controversy in the local community. Needless to say, however, fans of Playboy will certainly find little to complain about.
When the interactive Playboy billboard in Germany comes in contact with water, due to bad weather, the woman's white-shirt becomes see through. This is definitely a risque marketing strategy, it certainly speaks to the target demographic that Playboy is intuitively after.
Implications - It would be interesting to see if a billboard this risque generates any kind of significant controversy in the local community. Needless to say, however, fans of Playboy will certainly find little to complain about.
Trend Themes
1. Rain-reactive Billboards - Using rain-reactive technology in billboards to create interactive and attention-grabbing advertisements.
2. Interactive Marketing - Leveraging interactive elements in advertising campaigns to engage with target audiences in a unique and memorable way.
3. Controversial Advertising - Exploring the potential impact and reaction of provocative and risque advertisements on local communities.
Industry Implications
1. Outdoor Advertising - Incorporating rain-reactive technology in billboards to revolutionize the outdoor advertising industry and captivate viewers.
2. Fashion and Apparel - Experimenting with fabric technology to create innovative products that react to external factors like rain, attracting attention and driving brand awareness.
3. Entertainment and Media - Utilizing controversial and attention-grabbing advertising strategies to promote entertainment and media brands and resonate with target demographics.
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