These New Holy Moly Plant-Based Dips Come in Two Flavors
Michael Hemsworth — January 12, 2022 — Marketing
References: holymolydips & foodbev
These new Holy Moly plant-based dips are being launched by the brand in the UK as some creamy yet vegan-friendly options for consumers to pick up. The new dips come in two flavor varieties including Smoky Garlic Aioli and Tzatziki, which are both crafted with plant-based recipes with no artificial ingredients in the mix. the products are being rolled out at Waitrose locations at a price point of £2.50 for a 170-gram pack.
Co-Founder Tom Walker spoke further on the new Holy Moly plant-based dips saying, "Our principles around wholesome, quality ingredients and delicious homemade taste give us a genuine point of difference in dips for consumers across the board. We are becoming increasingly discerning about taste and what goes into our food – whether you are vegan, or not there is a trend towards simple ingredients with authentic foodie credentials and the Holy Moly range taps into that insight."
Co-Founder Tom Walker spoke further on the new Holy Moly plant-based dips saying, "Our principles around wholesome, quality ingredients and delicious homemade taste give us a genuine point of difference in dips for consumers across the board. We are becoming increasingly discerning about taste and what goes into our food – whether you are vegan, or not there is a trend towards simple ingredients with authentic foodie credentials and the Holy Moly range taps into that insight."
Trend Themes
1. Plant-based Dips - There is an opportunity for food manufacturers to create more flavorful and healthy plant-based dip options for consumers looking for healthier and environmentally conscious snacks.
2. Vegan Convenience Foods - Consumers are looking for easy, delicious, and healthy vegan food options that cater to their busy lifestyles, therefore businesses can create more plant-based meal solutions and snacks that satisfy these requirements.
3. Clean Label Products - There is an opportunity for more food manufacturers to produce clean label products with no artificial ingredients or preservatives that cater to health-conscious consumers looking for transparent and healthier foods.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can tap into the growing demand for plant-based, vegan options by investing in research and development of products that cater to this trend.
2. Retail - Retailers can capitalize on the trend towards vegan and plant-based foods by offering a wide range of products that cater to this growing segment of consumers.
3. Health and Wellness - Businesses in the health and wellness industry can tap into the growing demand for clean label food products and vegan convenience foods, by offering more healthy snack options and plant-based meal solutions that cater to health-conscious consumers.
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