High-Flavor Low-Calorie Seasonings

The Pinch of Nom x Flava It! sachets are a new collaboration product created by the brands as a series of high-flavor seasonings perfect for elevating the taste of a wide range of recipes. The products come in two flavor options including the Fan-Favourite Recipe Mixes and the Fakeaway Favourites that each feature a number of servings in each that are great for preparing meals with ease. The seasonings come with four sachets in each pack priced at £3 and are perfect for helping consumers to elevate the flavor of foods without increasing the fat or calories.

Managing Detector of The Flava People Scott Dixon spoke on the Pinch of Nom x Flava It! sachets saying, "Pinch of Nom is a cult brand with a huge advocate following and we know from research that consumers are more likely to trial new products from a recognised brand in comparison to a brand they’ve never heard of. In the context of the competitive landscape that is supermarket shelves, this differentiation can lead to great success including incremental sales for the retailer, especially with Pinch of Nom supporting the launch by directing its millions of followers into stores to purchase our collaborative range.”