Pet Food Stamps Ensures Owners Can Keep Them During Economic Hardships
Meghan Young — May 3, 2013 — Lifestyle
References: petfoodstamps.org & neatorama
During times of economic hardships, people are often provided with help to keep them on their feet, often in the form of food stamps and soup kitchens; Pet Food Stamps addresses an often overlooked species when it comes to these desperate times. It is a non-profit organization that aims to help those already on government assistance to get free pet food.
Founded by entrepreneur Marc Okon, Pet Food Stamps ensures that Americans don't have to abandon their precious pets when suffering financially. Funded by the generosity of contributors and patrons, Pet Food Stamps works in collaboration with New York-based Pet Flow, a pet food delivery company.
Okon reveals, "I just heard from a lady in North Carolina who has an autistic son whose only companion is a Jack Russell Terrier. It's cookie-cutter sadness. Little details change but the gist of each story is the same."
Founded by entrepreneur Marc Okon, Pet Food Stamps ensures that Americans don't have to abandon their precious pets when suffering financially. Funded by the generosity of contributors and patrons, Pet Food Stamps works in collaboration with New York-based Pet Flow, a pet food delivery company.
Okon reveals, "I just heard from a lady in North Carolina who has an autistic son whose only companion is a Jack Russell Terrier. It's cookie-cutter sadness. Little details change but the gist of each story is the same."
Trend Themes
1. Pet Assistance Programs - The demand for non-profit programs that cater to pets is increasing, creating a market for disruptive innovation opportunities to companies that offer unique assistance to owners during economic hardships.
2. Pet Food Delivery Services - Pet food delivery services are becoming more mainstream, allowing pet owners to receive pet food at their doorstep, creating a market for disruptive innovation opportunities to companies that offer unique delivery options and business model.
3. Pet Tech - The rise of pet tech is providing opportunities for disruptive innovation, with companies leveraging technology for pet assistance, health monitoring and tracking, and remote communication within the pet industry.
Industry Implications
1. Pet Food Manufacturing Industry - The pet food industry can invest in innovative pet food formulas and packaging, that address the growing demand for affordable, easily delivered, and non-perishable pet food during economic hardships.
2. Pet Health Care Industry - Pet health care providers can offer affordable or free health services, preventive care, and mental health services for pets to provide owners with cost-saving options during tough economic times.
3. Pet E-commerce Industry - Pet e-commerce companies can offer unique pet products beyond just pet food, such as low-cost pet supplies, accessories, and toys to provide owners with affordable options for their pets during economic hardships.
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