YouShake
Sick of boring protein drinks? Customize your own! YouShake Make-A-Shake is the protein power you personalize, so it will only have the flavours you like and be supplemented with the ingredients you need for optimal energy and strength.
Just like everyone’s bodies are different, so are their nutritional needs—and flavor preferences! Choose up to three types of protein (whey, soy, egg white, rice), flavors and nutritional extras. As you add ingredients, your virtual nutrition label is automatically updated with calorie, protein, other nutritional counts.
Total Cost? $38.87/box of 13
After customizing a YouShake blend online, you get to name it too!
The Bianca Shake
- Protein: Soy
- Flavor: Organic Vanilla and Strawberry
- Sweetener: Organic Brown Sugar Cane Juice
- Infusions: All One Vitamin Infusion, Bee Pollen, Greens Infusion (Spirulina)
While the YouBar (see below) was one of my favourite innovations, I can imagine a lot of people, athletes in particular, will be thrilled with the invention of the YouShake.
Just like everyone’s bodies are different, so are their nutritional needs—and flavor preferences! Choose up to three types of protein (whey, soy, egg white, rice), flavors and nutritional extras. As you add ingredients, your virtual nutrition label is automatically updated with calorie, protein, other nutritional counts.
Total Cost? $38.87/box of 13
After customizing a YouShake blend online, you get to name it too!
The Bianca Shake
- Protein: Soy
- Flavor: Organic Vanilla and Strawberry
- Sweetener: Organic Brown Sugar Cane Juice
- Infusions: All One Vitamin Infusion, Bee Pollen, Greens Infusion (Spirulina)
While the YouBar (see below) was one of my favourite innovations, I can imagine a lot of people, athletes in particular, will be thrilled with the invention of the YouShake.
Trend Themes
1. Customized Protein Powders - Opportunity for companies to offer personalized protein powders that cater to individual flavor preferences and nutritional needs.
2. Virtual Nutrition Labels - Disruptive innovation opportunity to automatically update nutrition labels as ingredients are added, providing accurate and real-time nutritional information.
3. Naming Customized Blends - Potential for brand differentiation and customer engagement by allowing customers to name their personalized protein powder blends.
Industry Implications
1. Personalized Nutrition - Opportunity for companies in the personalized nutrition industry to expand their offerings to include customized protein powders.
2. Health and Fitness - Disruptive innovation opportunity for health and fitness companies to incorporate personalized protein powders into their product lines.
3. Food and Beverage - Potential for companies in the food and beverage industry to develop and market personalized protein powders with unique flavor combinations.
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