PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
Debra John — November 12, 2024 — Marketing
References: pepsico & prnewswire
Pepsi and Regal have partnered to offer a unique cinematic experience at Regal Times Square in New York City, celebrating Gladiator II with the 'Pepsi COLAsseum.' This immersive event allows "select attendees to explore a recreation of the hypogeum, the tunnels where gladiators once prepared for battle." Guests will enjoy a 4DX screening of Gladiator II, which features motion-enabled seats and environmental effects such as wind, fog, and scents for a fully immersive viewing experience.
The event also includes interactive activities, including "customizing leather koozies, receiving Roman coins for themed snacks and beverages, and enjoying Pepsi products while performances such as breakdancing and slam poetry will showcase modern takes on ancient Roman culture." Guests can view authentic movie costumes, try on virtual gladiator outfits via augmented reality, and participate in philosopher-led trivia. The event concludes with a screening in Regal Times Square's 4DX auditorium, the largest of its kind in the world.
Image Credit: PEPSI
The event also includes interactive activities, including "customizing leather koozies, receiving Roman coins for themed snacks and beverages, and enjoying Pepsi products while performances such as breakdancing and slam poetry will showcase modern takes on ancient Roman culture." Guests can view authentic movie costumes, try on virtual gladiator outfits via augmented reality, and participate in philosopher-led trivia. The event concludes with a screening in Regal Times Square's 4DX auditorium, the largest of its kind in the world.
Image Credit: PEPSI
Trend Themes
1. Immersive Movie Events - Immersive movie events like 'Pepsi COLAsseum' combine interactive activities, such as customizing leather koozies and augmented reality experiences, with traditional film screenings to enhance audience engagement.
2. 4DX Theatrical Technology - 4DX theatrical technology, featuring motion-enabled seats and environmental effects like wind, fog, and scents, heightens the sensory experience of moviegoers, making them feel part of the film narrative.
3. Modern Cultural Performances - Modern cultural performances, including breakdancing and slam poetry inspired by ancient Roman themes, offer innovative ways to blend historical context with contemporary entertainment.
Industry Implications
1. Entertainment - The entertainment industry can leverage immersive, multisensory experiences to differentiate their offerings and attract larger, more diverse audiences.
2. Event Planning - Event planning professionals have new opportunities to design themed, interactive experiences that combine education, entertainment, and advanced technology.
3. Augmented Reality - The augmented reality industry can pioneer new applications in public events, allowing attendees to engage with virtual elements seamlessly integrated into physical environments.
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