Take the Pencut by Raymay Fujii with You Everywhere for Easy Snipping
Leslie Chen — July 23, 2011 — Art & Design
References: jetpens & coolhunting
If you've ever been in those situations where you need a pair of handy scissors but can never find any, the Pencut by Raymay Fujii will definitely take care of that.
This handy pair of scissors disguises itself as a pen when not in use and transforms into mini clippers. Coming in green, pink and black, the Pencut by Raymay Fujii will answer all different preferences of color.
Take these scissors with you everywhere you go to ensure that a loose thread will never pose a problem again.
Implications - Consumers in the modern realm have more things to do each day than ever before. Products that help to save time help those with fast-paced lifestyles. Companies looking to speak to the contemporary customer could incorporate more multitasking items into their brand.
This handy pair of scissors disguises itself as a pen when not in use and transforms into mini clippers. Coming in green, pink and black, the Pencut by Raymay Fujii will answer all different preferences of color.
Take these scissors with you everywhere you go to ensure that a loose thread will never pose a problem again.
Implications - Consumers in the modern realm have more things to do each day than ever before. Products that help to save time help those with fast-paced lifestyles. Companies looking to speak to the contemporary customer could incorporate more multitasking items into their brand.
Trend Themes
1. Handy Scissors - Disguisable scissors that resemble pens provide convenience and portability for on-the-go snipping.
2. Multitasking Products - Products that serve multiple functions cater to the time-saving needs of busy consumers, offering opportunities for brands to appeal to a fast-paced lifestyle.
3. Concealed Tools - Innovations that hide or disguise tools like scissors offer practicality and organization in everyday situations, presenting avenues for disruptive innovation.
Industry Implications
1. Stationery - The stationery industry can explore the development of disguisable scissors as a unique product offering for added convenience.
2. Consumer Goods - In the consumer goods industry, the introduction of multitasking items like the PenCut can cater to the needs of time-strapped individuals, creating new opportunities for market differentiation.
3. Home Improvement - The home improvement industry can embrace concealed tool innovations to provide users with efficient, space-saving solutions, leading to disruptive changes in the market.
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