The Peace Tea Cans are Covered With Wicked John Malloy Illustrations
Francis Tiangson — March 20, 2011 — Marketing
References: johnmalloy & thedieline
John Malloy is the graphic artist behind the new illustrations on the Peace Tea cans. After approaching Lisa Lopuck, the creative director at Peace Tea Beverage Company, the two began to collaborate on creating the wicked graphics that would elevate the brand to new levels.
Peace Tea was aiming to create a brand identity that gave off a natural, handmade feel that exuded the company's simple message of peace. With John Malloy wielding the creative tools and Lisa Lopuch inputting ideas, the duo was able to create distinct designs for each flavor that came together as a whole. The artwork for each Peace Tea flavor is a depiction of different countries around the world, each with images that represent the country's individual history and its struggle for peace.
Peace Tea was aiming to create a brand identity that gave off a natural, handmade feel that exuded the company's simple message of peace. With John Malloy wielding the creative tools and Lisa Lopuch inputting ideas, the duo was able to create distinct designs for each flavor that came together as a whole. The artwork for each Peace Tea flavor is a depiction of different countries around the world, each with images that represent the country's individual history and its struggle for peace.
Trend Themes
1. Illustrated Packaging - Opportunity to incorporate unique and artistic illustrations on packaging to enhance brand identity and differentiate from competitors
2. Collaborative Branding - Opportunity for collaborations between artists and companies to create distinctive brand identities
3. Storytelling Packaging - Opportunity to use packaging as a medium for conveying the brand's message and values
Industry Implications
1. Beverage - Opportunity for beverage companies to differentiate their products through innovative packaging designs
2. Artistic Design - Opportunity for artists and graphic designers to collaborate with companies on branding and packaging projects
3. Marketing and Advertising - Opportunity for marketers to leverage unique packaging designs as a way to engage consumers and communicate brand stories
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