A Battle of Epic Proportions PC Bites Back
Chris Skleryk — February 13, 2007 — Tech
References: our-picks
Now that “Get a Mac†ads have been on the market for awhile it's time for PC to strike back. Taking on the same character personalities as in the original Mac ads ( PC being for the older demographic and office friendly Vs. Mac, more suited for the younger demographic and being more trendy). PC does a great job in turning the tables of this never ending battle of who has the better product. But in the end it just comes down to is practicalities and preference, but I love watching a good fight
Trend Themes
1. PC Bites Back - Disruptive innovation opportunity: PC manufacturers can capitalize on the trend of appealing to an older demographic and promoting office-friendly features.
2. Turning the Tables - Disruptive innovation opportunity: Companies can explore the trend of leveraging competitor's strategies and brand personas to create a new narrative and attract consumers.
3. Product Practicality Vs. Preference - Disruptive innovation opportunity: Businesses can focus on developing products that balance practical features with trendiness to appeal to a wide range of consumer preferences.
Industry Implications
1. PC Manufacturing - Disruptive innovation opportunity: The PC manufacturing industry can adapt its marketing strategies to target specific demographic groups and emphasize practical benefits.
2. Advertising - Disruptive innovation opportunity: Advertisers can explore the trend of incorporating competitor responses and reverse brand storytelling into their campaigns to engage consumers.
3. Consumer Electronics - Disruptive innovation opportunity: The consumer electronics industry can focus on creating products that combine practicality and trendiness to cater to diverse consumer preferences.
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