Bud Light's Pajameralls Were Created as a Comfortable Party Outfit
Laura McQuarrie — July 16, 2019 — Lifestyle
Bud Light is now selling pairs of branded pajama overalls—officially dubbed 'Pajameralls'—that were designed to be "a comfy pair of overalls that don’t require clothes underneath." Although the outlandish garment is fit for lounging at home, Bud Light expressly created boldly tropical floral print style to be sported at parties. Like a classic pair of overalls, the offbeat and unisex design includes straps that can be adjusted for the perfect fit. 'The One-Ups' Bud Light pajameralls are named as such to help people one-up the people around them at parties with their bold and unconventional sense of style.
In collaboration with apparel brand Shinesty, Bud Light is not only selling The One-Ups pajama overalls but also other quirky designs like the Short Sleeve Bud Light Blazer and branded Bud Light swimwear.
In collaboration with apparel brand Shinesty, Bud Light is not only selling The One-Ups pajama overalls but also other quirky designs like the Short Sleeve Bud Light Blazer and branded Bud Light swimwear.
Trend Themes
1. Branded Pajama Attire - Opportunity for companies to create branded pajamas to offer a comfortable and stylish alternative to traditional party outfits.
2. Unisex Party Wear - Opportunity to create unisex clothing and accessories designed specifically for parties and events.
3. Collaborative Fashion - Opportunity for brands to collaborate with fashion companies to create unique and quirky designs that appeal to a wider audience.
Industry Implications
1. Alcohol - Opportunity for alcohol companies to offer party-themed clothing and accessories to promote their brand and create a sense of community amongst their consumers.
2. Fashion - Opportunity for fashion companies to collaborate with other brands to create unique designs that appeal to a wider audience and offer something new to their customers.
3. E-commerce - Opportunity for e-commerce companies to offer customized party-themed clothing and accessories to consumers and capitalize on the growing trend of unique and quirky fashion choices.
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