The Ozark Trail Mountain Bike Collection is a Walmart Exclusive
Michael Hemsworth — April 4, 2023 — Lifestyle
References: corporate.walmart & storebrands
The Ozark Trail Mountain Bike Collection is being launched as a Walmart exclusive range of bicycles for the whole family to help them get out and explore during the upcoming warm weather months.
The bikes come in three wheel sizes including 24-inches for kids, and 27.5-inches and 29-inches for an array of riders of all sizes. Each of the bikes are constructed with aluminum frames to give them lightweight rigidity, while also showcasing one-by drivetrains for enhanced convenience. The bikes are priced ranging from $198 to $398.
Walmart spoke on the Ozark Trail Mountain Bike Collection in a blog post saying, "With light aluminum frames, three available wheel sizes, variable frame sizing, mechanical disc brakes, short-travel suspension forks and available groupsets from brands like Shimano and Microshift, Ozark Trail has introduced a bike capable of handling that sweet Arkansas loam it calls home."
Image Credit: Walmart
The bikes come in three wheel sizes including 24-inches for kids, and 27.5-inches and 29-inches for an array of riders of all sizes. Each of the bikes are constructed with aluminum frames to give them lightweight rigidity, while also showcasing one-by drivetrains for enhanced convenience. The bikes are priced ranging from $198 to $398.
Walmart spoke on the Ozark Trail Mountain Bike Collection in a blog post saying, "With light aluminum frames, three available wheel sizes, variable frame sizing, mechanical disc brakes, short-travel suspension forks and available groupsets from brands like Shimano and Microshift, Ozark Trail has introduced a bike capable of handling that sweet Arkansas loam it calls home."
Image Credit: Walmart
Trend Themes
1. Affordable Private Label Bikes - Retailers can introduce their own private label bike collection to offer a budget-friendly alternative to premium bike brands.
2. Family-oriented Bikes - Creating bikes for various sizes ensures accessibility and inclusivity for all family members who want to bike together.
3. One-by Drivetrains in Bikes - Including one-by drivetrains presents an opportunity for bike manufacturers to incorporate a feature for consumers that enhances convenience and offers a differentiator from competitors.
Industry Implications
1. Retail - Retailers can create their own bike collection to offer affordable and accessible options for consumers.
2. Bike Manufacturing - Manufacturers can innovate by including one-by drivetrains in their bikes, leading to more convenience for consumers.
3. Outdoor Recreation - Bike manufacturers can focus on creating family-oriented and affordable bikes for recreational activities to encourage more people to participate and explore the outdoors.
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