The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Laura McQuarrie — February 1, 2024 — Marketing
References: people
The OREO Super Bowl 2024 ad takes viewers on a journey through pivotal moments in history, ranging from the Trojan Horse getting into the city of Troy to Kris Jenner sporting a throwback hairstyle and an iconic red blazer, deciding whether or not a reality TV show starring her family is a fit. Each of these scenarios shows people at a crossroads and agreeing to "twist on it" to let fate decide.
In the Super Bowl commercial, OREO plays with a variety of historical and fictional decisions, reimagining what it might have looked like for small and big decisions alike to be made with the assistance of a sandwich cookie. Rather than tossing a coin, people are seen making choices based on which side of the cookie the creme lands on.
In the Super Bowl commercial, OREO plays with a variety of historical and fictional decisions, reimagining what it might have looked like for small and big decisions alike to be made with the assistance of a sandwich cookie. Rather than tossing a coin, people are seen making choices based on which side of the cookie the creme lands on.
Trend Themes
1. Historical Retrospection - The OREO Super Bowl ad revisits pivotal moments in history, reimagining how decisions could have been made with the assistance of a sandwich cookie.
2. Decision-making Innovation - OREO showcases a new way of decision-making in their Super Bowl commercial, replacing coin-tossing with choosing based on which side of the cookie the creme lands on.
3. Fictional Conundrums - The OREO ad presents fictional scenarios where people are faced with dilemmas and use the cookie's creme landing as a means to decide.
Industry Implications
1. Advertising - The OREO Super Bowl ad introduces a creative and playful approach to advertising by blending historical moments with decision-making using their product.
2. Confectionery - OREO showcases their cookie as a unique tool for decision-making, adding a playful twist to the confectionery industry.
3. Entertainment - The OREO Super Bowl commercial infuses entertainment with historical reimaginations, presenting a fresh concept that can inspire innovative approaches within the industry.
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