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OAKBERRY and Scott's Protein Balls Partnered to Expand Access
Michael Hemsworth — January 28, 2025 — Lifestyle
References: scottsproteinballs & snackandbakery
OAKBERRY and Scott's Protein Balls have announced a partnership that will see the latter brand providing its plant-based snacks to the former brand for sale at its more than 600 locations worldwide. The partnership will see co-branded packets of Scott's Protein Balls in flavors like Brownie Batter and Peanut Butter Cacao being offered at OAKBERRY locations to complement the brand's existing menu options. The product launch supports the increasing demand for plant-based snack products crafted with clean ingredients.
OAKBERRY and Scott's Protein Balls partnership will help to expand access, but could also introduce the product to additional consumers for a greater sense of visibility. The product will maintain the signature recipe of the original with six-grams of protein and less than one-gram of sugar.
Image Credit: Scott's Protein Balls
OAKBERRY and Scott's Protein Balls partnership will help to expand access, but could also introduce the product to additional consumers for a greater sense of visibility. The product will maintain the signature recipe of the original with six-grams of protein and less than one-gram of sugar.
Image Credit: Scott's Protein Balls
Trend Themes
1. Plant-based Snacking - The rise in partnerships like the one between OAKBERRY and Scott's Protein Balls highlights the growing demand for healthier, plant-based snack options.
2. Co-branded Food Products - Collaborations between brands to offer co-branded food items create opportunities for joint marketing and enhanced customer engagement.
3. Clean Ingredient Movement - An increased focus on snacks made from clean ingredients presents a shift towards more transparent food labeling and consumer trust.
Industry Implications
1. Food and Beverage Industry - The integration of plant-based snacks into mainstream outlets indicates a shift towards more sustainable and health-conscious product offerings.
2. Health and Wellness Industry - Expanding access to nutritious snacks aligns with the broader trend of promoting healthier lifestyle choices among consumers.
3. Retail Industry - Partnerships that introduce popular niche products to larger audiences suggest a new approach to product diversification in retail settings.
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