Nomadic Power Oats Come in Two Distinct Flavor Options
Michael Hemsworth — April 30, 2025 — Lifestyle
References: nomadic.ie & talkingretail
Nomadic Power Oats are a pot-packed product that's crafted with a handful of nutritious ingredients to give them a flavorful profile that doesn't skimp on nutrients. The product features a blend of yogurt and oats, which combine to deliver 10-grams of protein alongside 100% of the recommended daily intake of vitamin D in each 150-gram pot. The gut-friendly snack is priced at £1.50 each and comes in Vibrant Vanilla and Zingy Raspberry flavor options, which are both inspired by foodie routines related to overnight oats and gut health-friendly foods alike.
Marketing Manager Michelle Bloom spoke on the Nomadic Power Oats saying, "Power Oats features yogurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices. Combining ‘power’ with flavour is always paramount for us – as it is for our customers, who’re busy on their feet and always on the go.”
Marketing Manager Michelle Bloom spoke on the Nomadic Power Oats saying, "Power Oats features yogurt blended with oats, which lend a different, satisfying, texture – and two great flavour choices. Combining ‘power’ with flavour is always paramount for us – as it is for our customers, who’re busy on their feet and always on the go.”
Trend Themes
1. Functional Food Products - Consumers are increasingly seeking functional foods that offer health benefits beyond basic nutrition, driving demand for gut-friendly and nutrient-rich snacks like yogurt-based oats.
2. High-protein Convenience Foods - Busy consumers are fueling the growth of high-protein, ready-to-eat foods that blend convenience with nutritional value, exemplified by innovative products like Nomadic Power Oats.
3. Flavor Innovation in Health Foods - Flavor innovation in health-focused snacks is enticing consumers to explore nutritious options that provide both taste and functional benefits, as seen with the introduction of vibrant and zingy flavors in yogurt-based oat snacks.
Industry Implications
1. Health and Wellness - The increasing focus on gut health and vitamin intake is transforming the health and wellness industry by prompting the development of foods that cater to health-conscious consumers seeking functional benefits.
2. Convenience Foods - The convenience food industry is being reshaped by consumer demand for quick, nutritious options that cater to on-the-go lifestyles, highlighting opportunities for unique product formulations like yogurt-oat blends.
3. Dairy Alternatives and Innovations - The melding of traditional dairy products with alternative ingredients is creating disruptive opportunities within the dairy sector, as exemplified by the combination of yogurt and oats in new snacking solutions.
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