Elegantly Designed Nomad Wheelchair Rethinks Movement
Katie Cordrey — November 9, 2009 — Art & Design
References: designmanagementeurope & tuvie
Mark Owen, a wheelchair user of 12 years, set up Nomad with his brother Jon to offer people mobility products they can be proud of.
Nomad is not content to be just another wheelchair maker, it puts a great deal of emphasis on design: "Wheelchairs are now being considered as design items, not simply medical ones," says Mark Owen, "and our branding is being seen as aspirational, which is unheard of in mobility circles. We really are very proud." Each Nomad is made to order so that it can be custom-fit to its owner.
Nomad is not content to be just another wheelchair maker, it puts a great deal of emphasis on design: "Wheelchairs are now being considered as design items, not simply medical ones," says Mark Owen, "and our branding is being seen as aspirational, which is unheard of in mobility circles. We really are very proud." Each Nomad is made to order so that it can be custom-fit to its owner.
Trend Themes
1. Customizable Mobility Devices - The trend of customizable mobility devices presents an opportunity for companies to create personalized solutions for individuals with mobility needs.
2. Design-focused Mobility Products - The rise of design-focused mobility products opens up opportunities for companies to create aesthetically pleasing and aspirational mobility devices.
3. Shift Towards Personalized Assistive Technology - The shift towards personalized assistive technology creates opportunities for businesses to develop innovative solutions tailored to individuals' specific mobility requirements.
Industry Implications
1. Healthcare and Medical Equipment - The healthcare and medical equipment industry can explore disruptive innovation opportunities by incorporating design elements and customization options into their mobility device offerings.
2. Personal Assistive Technology - The personal assistive technology industry can revolutionize the market by creating mobility products that combine functionality with aesthetics and personalization.
3. Fashion and Lifestyle - The fashion and lifestyle industry can tap into the demand for design-forward mobility devices by collaborating with mobility device manufacturers to create fashionable and stylish options.
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