The No Nonsense Car Insurance Commercial Cuts Out The Noise
Jonathon Brown — February 11, 2013 — Autos
References: nononsense.ie & youtu.be
Wouldn't it be nice to have no nonsense car insurance? It might surprise you to find out No Nonsense is actually a car insurance company in the United Kingdom and it produced a series of hilarious ads.
This commercial finds a horribly obnoxious 25-year-old gloating to his neighbor about his lowered insurance rates. The guy speeds up in his ridiculous looking car and begins yelling and screaming about how it is his birthday. The other guy stands and listens to the nonsense for a few seconds and simply nods his head.
Just when the gloating is getting really intense, a massive brick drops onto the car and debris goes everywhere.
This commercial alludes to the fact that most men can get lower insurance rates after their 25th birthday. This is a practice No Nonsense car insurance aims to cut out completely.
This commercial finds a horribly obnoxious 25-year-old gloating to his neighbor about his lowered insurance rates. The guy speeds up in his ridiculous looking car and begins yelling and screaming about how it is his birthday. The other guy stands and listens to the nonsense for a few seconds and simply nods his head.
Just when the gloating is getting really intense, a massive brick drops onto the car and debris goes everywhere.
This commercial alludes to the fact that most men can get lower insurance rates after their 25th birthday. This is a practice No Nonsense car insurance aims to cut out completely.
Trend Themes
1. No-nonsense Insurance - There is a disruptive innovation opportunity to provide car insurance policies that cut out the marketing and advertising noise.
2. Targeted Advertising - Using data and analytics to target specific demographics, such as men over 25, can lead to more effective and efficient advertising.
3. Humorous Advertising - There is an opportunity to create funny and memorable ads that entertain audiences and differentiate insurance companies from their competitors.
Industry Implications
1. Insurance - Insurance companies can innovate and differentiate themselves by creating policies and advertising campaigns that cut out the marketing noise and target specific demographics like men over 25.
2. Marketing and Advertising - There is an opportunity to provide targeted advertising using data and analytics, as well as create humorous and entertaining advertising campaigns that cut through the clutter.
3. Entertainment - There is an opportunity to create humorous and memorable advertising campaigns that entertain audiences and differentiate companies from their competitors.
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