A Nivea Advertisement Turns Up the Heat to Promote its Product
Kevin Young — April 4, 2012 — Marketing
References: nivea-international & creativecriminals
The Nivea Advertisement video gets steamy, as naughty male police officers and firemen surprise a bystander. This brilliantly crafted video is a French advertisement for Nivea’s Q10 anti-wrinkle cream product and it includes a crew of actors who work together to transform a woman’s normal day into a street fiesta.
It starts with a Nivea booth set up on a street where a woman is asked to try a sample. She then gets bombarded with a florist who offers her a flower, followed by joggers who surround her in a synchronized dance routine.
This Nivea advertisement gets more rowdy as a crowd of participants ambush the bewildered woman, giving her a strip show from an officer while handsome firemen playfully drench one another with water. The finale presents a fairytale prince who offers her a ride on his white horse.
Nivea tackles the advertisement industry with a clever approach as flashmobs have become an Internet sensation.
It starts with a Nivea booth set up on a street where a woman is asked to try a sample. She then gets bombarded with a florist who offers her a flower, followed by joggers who surround her in a synchronized dance routine.
This Nivea advertisement gets more rowdy as a crowd of participants ambush the bewildered woman, giving her a strip show from an officer while handsome firemen playfully drench one another with water. The finale presents a fairytale prince who offers her a ride on his white horse.
Nivea tackles the advertisement industry with a clever approach as flashmobs have become an Internet sensation.
Trend Themes
1. Scandalous Male Stripping Flashmobs - Opportunity for brands to create viral marketing campaigns through provocative and attention-grabbing flashmob performances.
2. Nivea's Creative Advertising Strategy - Potential for brands to utilize unexpected and immersive experiences to engage and delight consumers.
3. Utilizing Internet Sensations in Advertising - Increasing trend of incorporating popular online trends, like flashmobs, into advertising campaigns for maximum reach and impact.
Industry Implications
1. Cosmetics and Skincare - Opportunity for companies in the cosmetics and skincare industry to explore unique and innovative ways to promote their products and engage with customers.
2. Advertising and Marketing - Potential for advertising and marketing agencies to experiment with unconventional approaches and viral marketing tactics to create memorable campaigns.
3. Entertainment and Events - Growing demand for immersive and surprising entertainment experiences, opening up opportunities for event planning companies and performers to create unique and unforgettable moments.
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