The Nike Innovation Hunt is a Search for Cutting Edge Art in Tokyo
Trenton Millar — August 7, 2012 — Marketing
References: gameonworld.nike & highsnobiety
To generate some buzz around the launch of the Nike Lunar Glide+ 4 and the Nike Flyknit sneakers, Nike Japan is hosting the Nike Innovation Hunt. Folks are invited to grab a map and hunt down works of art scattered throughout Tokyo that are inspired by Nike's newest technology.
Nike has chosen some very futuristic and forward-thinking designs as its treasure to be found. I am assuming that all the pieces are usable, which makes the skateboard and sports ball even more intriguing. As a big fan of designer toys, my favorite is the neon knit teddy bear, which is a great mix of nostalgia and ironic-chic.
Working with artists and holding events that are open to the general public for free is a great way to build a healthy relationship with fans and generate hype around product releases. The Nike Innovation Hunt accomplishes this. Now I just have to wait for the hunt to be held a bit closer to my own home.
Nike has chosen some very futuristic and forward-thinking designs as its treasure to be found. I am assuming that all the pieces are usable, which makes the skateboard and sports ball even more intriguing. As a big fan of designer toys, my favorite is the neon knit teddy bear, which is a great mix of nostalgia and ironic-chic.
Working with artists and holding events that are open to the general public for free is a great way to build a healthy relationship with fans and generate hype around product releases. The Nike Innovation Hunt accomplishes this. Now I just have to wait for the hunt to be held a bit closer to my own home.
Trend Themes
1. Futuristic Art - Opportunity for artists to create cutting-edge designs inspired by technology, creating buzz and excitement.
2. Art and Technology Integration - The fusion of art and technology in creating usable works like a skateboard or sports ball, presenting new possibilities.
3. Public Engagement Events - Hosting events that are open to the general public for free to generate hype and build a stronger relationship with fans and customers.
Industry Implications
1. Art - Artists can explore innovative techniques and mediums to create futuristic and technology-inspired works.
2. Sports Equipment - Sports equipment manufacturers can collaborate with artists to create unique, technology-driven designs, attracting consumers looking for cutting-edge products.
3. Marketing and Events - Marketing agencies and event organizers can leverage public engagement events to create excitement and generate buzz around product launches.
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