These Newspaper Advertisements Make Fun of Online Ads
Laura McQuarrie — March 15, 2014 — Marketing
References: thestar.ie & creativecriminals
In an increasingly digital world, it can be hard for newspaper advertisements to compete with online ad spaces. In defence of advertising the old school way, the Irish Daily Star put together a series of ads that attack social advertisements.
The Irish Daily Star ads take up a lot of space, even though they have very minimal text on them. Humorously, one of the ads notes that its message is 13 characters longer than an online ad typically is.
Another one of the witty ads mocks up a tweet of a company looking for a sales associate, but on running out of space, the message only gets as far as stating that it is "currently looking for an experienced sales ass," which is a pretty clever way to show that you'd get more space for type in a newspaper.
The Irish Daily Star ads take up a lot of space, even though they have very minimal text on them. Humorously, one of the ads notes that its message is 13 characters longer than an online ad typically is.
Another one of the witty ads mocks up a tweet of a company looking for a sales associate, but on running out of space, the message only gets as far as stating that it is "currently looking for an experienced sales ass," which is a pretty clever way to show that you'd get more space for type in a newspaper.
Trend Themes
1. Snarky Newspaper Ads - Opportunity for newspapers to use humor and wit to stand out in the digital advertising space.
2. Competing with Online Ads - The need for innovative strategies to make newspaper advertising more appealing in a digital world.
3. Maximizing Space in Print Ads - Exploring creative ways to utilize the larger space of newspaper ads compared to online ads.
Industry Implications
1. Newspaper Publishing - Opportunity for newspapers to differentiate themselves and attract advertisers through snarky and humorous print ads.
2. Advertising - The need for agencies to adapt traditional print advertising methods to compete with the dominance of online ads.
3. Marketing Communication - Exploring innovative ways to convey impactful messages in limited space through creative and witty advertisements.
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