Another Country & Ekkist Team Up for a Natural Home Collection
References: anothercountry & dezeen
Another Country — a British firm, and design agency Ekkist produce a natural home collection that is specifically designed to amplify wellness within the parameters of the house. Dubbed the ‘Ori’ line, the series boasts a tray table, a multi-use daybed, a mirror, among other things. Another Country’s capsule features a total of 10 minimalist and sustainable designs.
The natural home collection is conceived with “adaptability and longevity” in mind. The minimal silhouettes of the pieces allow Another Country and Ekkist to produce furniture that is “visually light” and, therefore, easily digestible and mindful. For the products, the firms utilized sustainable materials like wood and organic textiles from Kvadrat. As a result, the Ori collection boasts “minimal environmental impact and contains no toxins.”
The natural home collection is conceived with “adaptability and longevity” in mind. The minimal silhouettes of the pieces allow Another Country and Ekkist to produce furniture that is “visually light” and, therefore, easily digestible and mindful. For the products, the firms utilized sustainable materials like wood and organic textiles from Kvadrat. As a result, the Ori collection boasts “minimal environmental impact and contains no toxins.”
Trend Themes
1. Wellbeing-focused Furniture - Disruptive innovation opportunity: Develop furniture lines that prioritize wellness and promote a healthy living environment.
2. Minimalist and Sustainable Design - Disruptive innovation opportunity: Create sustainable furniture collections with minimal environmental impact, utilizing eco-friendly materials.
3. Adaptable and Long-lasting Home Collection - Disruptive innovation opportunity: Design furniture lines that offer adaptability and longevity, providing versatile solutions for changing living spaces.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Reimagine the manufacturing process to create sustainable and wellness-focused furniture.
2. Interior Design - Disruptive innovation opportunity: Incorporate wellbeing-focused furniture into interior design practices, creating spaces that prioritize mental and physical health.
3. Wellness and Home Decor Retail - Disruptive innovation opportunity: Curate and offer collections of wellbeing-focused furniture to meet the increasing demand for sustainable and health-conscious home decor.
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