UK Company 'myMzone' Puts London Shops Online
Amy McCollum — June 3, 2012 — Business
Online company 'myMzone' understands that one of the reasons why local markets in London have been dwindling in the past few years is because they were heavily dependent on foot traffic and not online sales. A project dreamed up in class by two students Ravi Jay and Asaf Nahum has now become a reality and has signed over 70 local market traders to myMzone.
Taking local markets online means that market enthusiasts now have access to designers from all of London, adding the extra element of choice. Fans can now choose from their favorite designer or be amazed by someone they have never seen before.
The purists think that this could not have happened at a better time. With the Olympic games around the corner, the new venture aims at making the local markets known to tourists and Londoners alike with the belief that everyone will becomes fans of the charm of these local merchants.
Reportedly, the driving force behind the venture is the fact that they have managed to make sales to as far as Japan, United States, Canada, Australia, Singapore and more. This means that some of the charm of merchants is rubbing off on the website and people around the world who appreciate unique, authentic and genuine products are willing to support the handmade market.
Since some of the products are truly one-off, the demand for them have been high, which means that fans are now waiting for new releases to get their hands on products that are quintessentially British.
Taking local markets online means that market enthusiasts now have access to designers from all of London, adding the extra element of choice. Fans can now choose from their favorite designer or be amazed by someone they have never seen before.
The purists think that this could not have happened at a better time. With the Olympic games around the corner, the new venture aims at making the local markets known to tourists and Londoners alike with the belief that everyone will becomes fans of the charm of these local merchants.
Reportedly, the driving force behind the venture is the fact that they have managed to make sales to as far as Japan, United States, Canada, Australia, Singapore and more. This means that some of the charm of merchants is rubbing off on the website and people around the world who appreciate unique, authentic and genuine products are willing to support the handmade market.
Since some of the products are truly one-off, the demand for them have been high, which means that fans are now waiting for new releases to get their hands on products that are quintessentially British.
Trend Themes
1. Online Local Markets - Disruptive innovation opportunity: Develop online platforms that connect local markets and artisans with a global audience, increasing accessibility and sales.
2. Choice and Discovery - Disruptive innovation opportunity: Create platforms that showcase a wide range of designers and products, allowing consumers to discover new and unique offerings.
3. Global Support for Handmade - Disruptive innovation opportunity: Tap into the global demand for unique and authentic products, connecting artisans with customers worldwide.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate local market vendors into existing e-commerce platforms, expanding their reach and customer base.
2. Marketplace Platforms - Disruptive innovation opportunity: Develop specialized online marketplaces that cater to local markets, providing a centralized platform for vendors and shoppers.
3. Tourism and Souvenirs - Disruptive innovation opportunity: Create tourism-focused platforms that highlight local markets and allow visitors to easily purchase unique souvenirs.
4
Score
Popularity
Activity
Freshness
