Jimmy John's Has Created a New Munchie Crusher Sandwich for 4/20
Katherine Pendrill — April 15, 2023 — Lifestyle
References: chewboom
Jimmy John's knows that 4/20 celebrations often result in a major case of the munchies, which is why the brand has just unveiled its new Munchie Crusher Sandwich.
Just as the name suggests, the new Munchie Crusher Sandwich is a hearty sandwich designed to satisfy any cannabis-induced cravings. The sandwich starts with fresh bread topped with turkey, provolone cheese, avocado spread, cucumber, lettuce, tomato, sliced pickles, oregano-basil, and mayo. The brand also suggests throwing some chips on your sandwich to add a satisfying crunch and enhance the "munch factor."
In addition to the new sandwich, Jimmy John's is also celebrating 4/20 at one of its Long Beach, California locations, where the brand will be giving away exclusive Jimmy John’s rolling papers, rolling demonstrations from Snoop Dogg’s personal roller, a DJ set, giveaways, and more swag.
Image Credit: Jimmy John's
Just as the name suggests, the new Munchie Crusher Sandwich is a hearty sandwich designed to satisfy any cannabis-induced cravings. The sandwich starts with fresh bread topped with turkey, provolone cheese, avocado spread, cucumber, lettuce, tomato, sliced pickles, oregano-basil, and mayo. The brand also suggests throwing some chips on your sandwich to add a satisfying crunch and enhance the "munch factor."
In addition to the new sandwich, Jimmy John's is also celebrating 4/20 at one of its Long Beach, California locations, where the brand will be giving away exclusive Jimmy John’s rolling papers, rolling demonstrations from Snoop Dogg’s personal roller, a DJ set, giveaways, and more swag.
Image Credit: Jimmy John's
Trend Themes
1. Munchie Crushers - Opportunities for developing more food products aimed at satisfying the cravings of cannabis users.
2. Cannabis-themed Giveaways - Opportunities for brands to offer merchandise tied to cannabis culture and celebrations such as 4/20.
3. Collaborations with Celebrities - Opportunities for brands to attract consumers with high profile celebrity collaborations or endorsements.
Industry Implications
1. Fast Food - Fast food companies can capitalize on the munchies by developing and marketing products that appeal to cannabis users.
2. Consumer Goods - Manufacturers of consumer goods can create merchandise targeting cannabis culture and themed celebrations such as 4/20.
3. Entertainment - The entertainment industry can profit from marketing events and merchandise aimed at cannabis culture and themed celebrations such as 4/20.
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