Put Yourself on a Magazine Cover
Trend Spotter — July 20, 2006 — Art & Design
References: moonpig & gadgetcandy
In an age of increased customization, Moonpig is the new Hallmark of greeting cards. At Moonpig.com, you can select from hundreds of templates, including dozens of magazine covers. Upload your photo, change the text, and BAM, you just made the best card ever. Stop sending boring cards and visit Moonpig.com!
"Moonpig cards offers a totally new concept in buying greeting cards. You can order most of the best selling greeting card designs you see in the high street but we allow you to personalise the caption to create a completely unique card. We produce all of the cards in our own hi-tech production facility in London and send them back to you or directly to your recipient by Royal Mail. Any card orders received before 2pm Mon-Fri will be posted the same day." - Moonpig
"Moonpig cards offers a totally new concept in buying greeting cards. You can order most of the best selling greeting card designs you see in the high street but we allow you to personalise the caption to create a completely unique card. We produce all of the cards in our own hi-tech production facility in London and send them back to you or directly to your recipient by Royal Mail. Any card orders received before 2pm Mon-Fri will be posted the same day." - Moonpig
Trend Themes
1. Customized Greeting Cards - Moonpig has disrupted the traditional greeting card industry by offering hundreds of templates and personalized captions, laying the foundation for personalized paper product innovation opportunities.
2. Magazine Cover Templates - Moonpig's offering of dozens of magazine cover templates on greeting cards provides an opportunity for innovators to bring personalized magazine cover prints to the masses.
3. Hi-tech Card Production - Moonpig's use of a hi-tech production facility in London for personalized card printing has set a new standard for customized paper product innovation opportunities.
Industry Implications
1. Greeting Cards - The greeting card industry has been disrupted by Moonpig's unique offerings, leaving room for other paper product companies to innovate with personalization and customization options.
2. Printing Services - Companies in the printing industry can learn from Moonpig's hi-tech production facility and offer faster, more personalized printing options to customers.
3. Magazines - Moonpig's inclusion of magazine cover templates on their greeting cards opens an opportunity for magazines to offer personalized prints for consumers who want to see their faces on the cover of their favorite periodicals.
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