ModernHaus SoHo and Canada Goose Partner for a Unique Experience
Debra John — January 30, 2025 — World
References: instagram & modernhaushotel
ModernHaus SoHo introduces 'The Canada Goose Borrow Closet,' a program offering guests access to premium outerwear during their stay.
Available exclusively to hotel guests, this initiative provides an opportunity to experience Canada Goose’s cold-weather apparel without the need to pack bulky winter clothing. By offering this service, the program enhances convenience, allowing travelers to stay warm and comfortable while exploring New York City.
As the first Canada Goose lending program in New York City, this collaboration seamlessly combines functionality with high-quality outerwear. Guests can choose from a curated collection featuring signature styles such as "the Cypress Jacket Black Label, Belcarra Jacket, Rhoda Jacket, Garnet Puffer, Burnaby Chore Coat, Lockeport Jacket, Lawrence Puffer, and Crofton Puffer Black Label." Overall, through this partnership, ModernHaus SoHo and Canada Goose provide a practical and stylish solution for guests seeking warmth and comfort throughout their stay.
Image Credit: Nikolas Koenig / Canada Goose
Available exclusively to hotel guests, this initiative provides an opportunity to experience Canada Goose’s cold-weather apparel without the need to pack bulky winter clothing. By offering this service, the program enhances convenience, allowing travelers to stay warm and comfortable while exploring New York City.
As the first Canada Goose lending program in New York City, this collaboration seamlessly combines functionality with high-quality outerwear. Guests can choose from a curated collection featuring signature styles such as "the Cypress Jacket Black Label, Belcarra Jacket, Rhoda Jacket, Garnet Puffer, Burnaby Chore Coat, Lockeport Jacket, Lawrence Puffer, and Crofton Puffer Black Label." Overall, through this partnership, ModernHaus SoHo and Canada Goose provide a practical and stylish solution for guests seeking warmth and comfort throughout their stay.
Image Credit: Nikolas Koenig / Canada Goose
Trend Themes
1. Luxury Hotel Collaborations - Partnerships between luxury hotels and premium brands create unique value-added experiences that appeal to discerning guests.
2. Sustainable Travel Practices - Lending programs in hospitality reduce the need for guests to travel with bulky items, promoting a more sustainable form of tourism.
3. On-demand Fashion Access - Providing temporary access to high-end apparel introduces consumers to a try-before-you-buy concept, influencing purchase decisions.
Industry Implications
1. Hospitality - Hotels are enhancing guest experiences by incorporating fashion and lifestyle partnerships, elevating their service offerings.
2. Luxury Fashion - The fashion industry is exploring new ways to engage consumers through shared economy models and temporary accessibility.
3. Travel and Tourism - Travel services are innovating to incorporate convenience-oriented initiatives that cater to modern consumer preferences.
7.2
Score
Popularity
Activity
Freshness
