Uniqlo Spotlights Mobile Suit Gundam For Its Latest Capsule
Amy Duong — March 29, 2019 — Pop Culture
References: uniqlo & highsnobiety
Uniqlo celebrates 40 years of the iconic anime series, 'Mobile Suit Gundam' with a collection of graphic tees that are designed to honor the show. It aired 40 years ago and was created by Yoshiyuki Tomino -- since the launch, it worked together with brands including mastermind JAPAN and Nike.
The latest Uniqlo collection highlights some of the show's most iconic characters, including Ramba Ral, Amura, and none other than RX-78 Gundan. There are 12 tees in total, coming in a variety of colors, with the additional three option that is adorned with a chest pocket. The color palette is fairly neutral, spotlighting white, navy blue, green, brown, purple, gray, washed out orange and black
The latest Uniqlo collection highlights some of the show's most iconic characters, including Ramba Ral, Amura, and none other than RX-78 Gundan. There are 12 tees in total, coming in a variety of colors, with the additional three option that is adorned with a chest pocket. The color palette is fairly neutral, spotlighting white, navy blue, green, brown, purple, gray, washed out orange and black
Trend Themes
1. Anime Fashion - The trend of incorporating iconic anime characters and designs into fashion.
2. Celebratory Merchandise - Creating limited edition merchandise to celebrate milestones of popular culture franchises.
3. Graphic Tees - The trend of using t-shirts as a canvas for showcasing exceptional graphic designs.
Industry Implications
1. Fashion - Fashion brands can incorporate iconic anime characters and designs into their clothing lines and introduce celebratory merchandise to boost sales and brand awareness.
2. Entertainment - Entertainment companies can collaborate with fashion brands to create exclusive merchandise for fans of popular culture franchises, such as anime.
3. Design and Printing - Design and printing companies can tap into the trend of graphic t-shirts by offering unique and attractive designs to clothing brands.
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