Trend Spotter — October 13, 2006 — Tech
References: techeblog
The Tomy Q-Steer Choro-Q is a tiny remote controlled car that you can guide with any IR compatible device, including your cell phone. It measures 1.5 inches long (40mm) and can be used to zip along your harwood floors.
Implications - In an era in which phones control our lives, it is not surprising to see something completely unrelated to a phone being controlled by one. Adding an extra dash of novelty and modernity to a traditional item like a toy car is one of the ways in which a brand can respin their products for the digital consumer. It probably won't be long before other items -- maybe even real cars -- will be controlled by external devices.
Implications - In an era in which phones control our lives, it is not surprising to see something completely unrelated to a phone being controlled by one. Adding an extra dash of novelty and modernity to a traditional item like a toy car is one of the ways in which a brand can respin their products for the digital consumer. It probably won't be long before other items -- maybe even real cars -- will be controlled by external devices.
Trend Themes
1. Mobile Control Toys - Companies can innovate by creating mobile-controlled versions of traditional toys, appealing to modern, digitally-savvy consumers.
2. Ir-compatible Devices - The ability to use any IR-compatible device as a controller opens opportunities for product integration and could lead to new, innovative applications.
3. Remote Control Disruption - The potential for external devices to control things beyond toys may disrupt established industries, representing a new frontier for innovative products and services.
Industry Implications
1. Toy Manufacturing - The toy industry can create new, mobile-controlled versions of classic toys to appeal to a digitally-savvy market.
2. Consumer Electronics - Companies in consumer electronics can capitalize on the potential for IR-compatible devices to control other products, leading to new opportunities for product integration and innovation.
3. Automotive Industry - The potential for external devices to control real cars could disrupt the automotive industry and open new possibilities for product development and innovation.
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