Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
Laura McQuarrie — September 7, 2014 — Tech
References: tesco & adsoftheworld
To prove that its mobile app is essentially like having the smallest Tesco store ever right in your pocket, Tesco set up a humorous mobile app ad.
Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest.
Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest.
Trend Themes
1. Mobile Shopping Ads - Creating small and humorous mobile app ads can capture the attention of potential users and create buzz for the brand.
2. Location-based Advertising - Utilizing busy city locations can attract more attention and potentially increase brand recognition and customer acquisition.
3. Innovative Advertisements - Thinking outside the box with advertisements can create buzz and potentially set a company apart from competitors.
Industry Implications
1. Retail - The use of mobile shopping apps can provide an easy and convenient shopping experience for customers.
2. Advertising - Utilizing location-based advertising can potentially increase the effectiveness of ads by reaching a greater number of people.
3. Marketing - Creating innovative advertising campaigns can increase brand recognition and potentially lead to greater customer acquisition and loyalty.
4.2
Score
Popularity
Activity
Freshness
