Mezcal Manonegra Creates an Intimate and Engaging Label
Susan Keefe — November 2, 2011 — Lifestyle
References: sociedadanonima.info & lovelypackage
The company Mezcal Manonegra has made a name for itself selling an ancient distilled spirit indigenous to Mexico called Mezcal. Derived from agave, this drink enjoys continued popularity in many parts of South America. The unique packaging for this product was created by the design firm Sociedad Anonima, which created moving aesthetics that illustrate the product's authenticity.
The packaging features uniquely shaped bottles that are reminiscent of glass medicine containers from a bygone era. The simple white label pops beautifully against the subdued turquoise tone of the bottle and the red and black logo makes the brand easily identifiable. The soon-to-be iconic hand print is utilized to mark Mezcal Manonegra as the real deal. As a means to solidify the authenticity of the Mezcal Manonegra beverage, Sociedad Anonima created the hand print to give the product a sense of identity stating, "the hand print on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal." Even if the slightly abstract meaning of the packaging aesthetics is lost on the consumer, the hand print makes the brand easily identifiable, which is half the marketing battle.
Sure to earn this brand a fair amount of street cred, the Mezcal Manonegra packaging is beautifully simplistic and emotionally effective.
The packaging features uniquely shaped bottles that are reminiscent of glass medicine containers from a bygone era. The simple white label pops beautifully against the subdued turquoise tone of the bottle and the red and black logo makes the brand easily identifiable. The soon-to-be iconic hand print is utilized to mark Mezcal Manonegra as the real deal. As a means to solidify the authenticity of the Mezcal Manonegra beverage, Sociedad Anonima created the hand print to give the product a sense of identity stating, "the hand print on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal." Even if the slightly abstract meaning of the packaging aesthetics is lost on the consumer, the hand print makes the brand easily identifiable, which is half the marketing battle.
Sure to earn this brand a fair amount of street cred, the Mezcal Manonegra packaging is beautifully simplistic and emotionally effective.
Trend Themes
1. Distinctive Packaging Design - Explore opportunities to create unique and visually appealing packaging that captures consumers' attention.
2. Authenticity and Heritage - Embrace the story and heritage of a product to create a sense of authenticity and connection with consumers.
3. Minimalistic Branding - Consider minimalist branding strategies to create a strong and easily recognizable brand identity.
Industry Implications
1. Alcohol and Spirits - Incorporate innovative packaging designs and branding strategies in the alcohol and spirits industry to stand out in a competitive market.
2. Design and Marketing - Utilize creative packaging and branding techniques to enhance products in the design and marketing industry.
3. Cultural and Heritage Products - Tap into the consumer demand for authentic and culturally significant products by incorporating distinctive packaging and branding in the cultural and heritage products industry.
3.8
Score
Popularity
Activity
Freshness
