The Metropolitan Opera's Quiz Tailors a Custom Season Subscription
Laura McQuarrie — April 26, 2014 — Marketing
References: ticketfinder.metoperafamily.org & psfk
In order to appeal to a more youthful demographic, the Metropolitan Opera created a way for theatre-goers to 'Create Your Own Series' with its ticket finder.
If you're already a fan of the Metropolitan Opera and know exactly what you'd like to see, it's easy to jump right in and build your own subscription package of five operas. If not, the Met Opera has a short quiz that will suggest some starter choices for you. The quiz seems reminiscent of those on Buzzfeed, since it's snappy and considering that the Metropolitan Opera has nearly 30 productions this season, it's a great way to have some suggestions made, based on simple questions like "What other kinds of art forms do you enjoy?"
If you're already a fan of the Metropolitan Opera and know exactly what you'd like to see, it's easy to jump right in and build your own subscription package of five operas. If not, the Met Opera has a short quiz that will suggest some starter choices for you. The quiz seems reminiscent of those on Buzzfeed, since it's snappy and considering that the Metropolitan Opera has nearly 30 productions this season, it's a great way to have some suggestions made, based on simple questions like "What other kinds of art forms do you enjoy?"
Trend Themes
1. Personalized Subscriptions - The trend of personalized subscriptions is disrupting the entertainment industry by allowing consumers to tailor their own experience.
2. Interactive Quiz Experiences - The rise of interactive quiz experiences creates opportunities for engagement and recommendations in various sectors, including the arts and culture industry.
3. Youthful Audience Targeting - The trend of targeting younger demographics presents innovation opportunities for traditional institutions, such as the Metropolitan Opera, to appeal to new audiences.
Industry Implications
1. Entertainment - The entertainment industry can benefit from disruptive innovation by implementing personalized subscription models and interactive quiz experiences.
2. Arts and Culture - The arts and culture industry can leverage the trend of personalized subscriptions and targeting younger demographics to attract new audiences and enhance engagement.
3. Market Research - The market research industry can explore the use of interactive quizzes to gather data and personalize recommendations for clients in a more engaging way.
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