Medicom Toy Bearbrick Garden Launches for the New Exhibition
Matt Ho — July 27, 2011 — Art & Design
References: medicomtoy.co.jp & hypebeast
I don't think anyone's seen a designer toy that's the size of the monstrosity that sits in the Medicom Toy Bearbrick Garden.
This year marks the 15th Anniversary of the beloved Medicom Toy company that has brought many designer figures over the past couple of years. To celebrate, the brand is launching an exhibition that will showcase its history and some new products that fans can expect along the way. The Medicom Toy Bearbrick Garden is one of the displays you'll see right before you even enter the building. It's comprised of oversized, one-tone Bearbricks that stand at 2 meters tall.
The official exhibition will open on July 30th, 2011. It's not far away, but if you're impatient, the Medicom Toy Bearbrick Garden is an exciting enough site to behold before the show starts.
This year marks the 15th Anniversary of the beloved Medicom Toy company that has brought many designer figures over the past couple of years. To celebrate, the brand is launching an exhibition that will showcase its history and some new products that fans can expect along the way. The Medicom Toy Bearbrick Garden is one of the displays you'll see right before you even enter the building. It's comprised of oversized, one-tone Bearbricks that stand at 2 meters tall.
The official exhibition will open on July 30th, 2011. It's not far away, but if you're impatient, the Medicom Toy Bearbrick Garden is an exciting enough site to behold before the show starts.
Trend Themes
1. Oversized Designer Toys - The growing popularity of oversized designer toys presents an opportunity for artists and manufacturers to create unique and eye-catching collectibles.
2. Anniversary Exhibitions - Celebrating company milestones through dedicated exhibitions allows brands to engage with their loyal fan base and generate excitement around new products and releases.
3. Giant Art Installations - The emergence of giant art installations, such as the Medicom Toy Bearbrick Garden, offers artists and designers a new format to showcase their creativity and engage with audiences on a larger scale.
Industry Implications
1. Designer Toys - The designer toy industry can leverage the trend of oversized toys to create limited-edition and collectible products that cater to the growing demand for unique and visually striking pieces.
2. Exhibition and Events - The exhibition and events industry can capitalize on the trend of anniversary exhibitions as a way to attract visitors, showcase products, and create memorable experiences for attendees.
3. Art and Installation - The art and installation industry can explore the potential of giant art installations as a disruptive innovation opportunity to capture attention, push creative boundaries, and engage with audiences in unexpected ways.
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