Patrick Norguet Redesigns McDonald's Restaurants in France
Katherinev123 — November 22, 2011 — Lifestyle
France will soon see a new and revamped fleet of McDonald's restaurants designed by Parisian designer Patrick Norguet.
Of course, the fast food megbrand has embarked on a series of redesigns all over the world -- for example, its famous redesign of an urban London location, for which the designers SHH received several awards -- and this is just another to add to the roster. The redesign of France's McDonald's restaurants aim to emphasize family dining; as such, the new interiors will have seating for larger groups. Grey and white is the primary color palette and other features include digital kiosks -- allowing customers to make orders at their tables -- as well as special altered furniture pieces and ceramic floor tile by Nourguet.
So far, Nourguet has redesigned McDonald's pilot location in Villefranche Ouraga.
Of course, the fast food megbrand has embarked on a series of redesigns all over the world -- for example, its famous redesign of an urban London location, for which the designers SHH received several awards -- and this is just another to add to the roster. The redesign of France's McDonald's restaurants aim to emphasize family dining; as such, the new interiors will have seating for larger groups. Grey and white is the primary color palette and other features include digital kiosks -- allowing customers to make orders at their tables -- as well as special altered furniture pieces and ceramic floor tile by Nourguet.
So far, Nourguet has redesigned McDonald's pilot location in Villefranche Ouraga.
Trend Themes
1. Family-focused Fast Food - The redesign of McDonald's restaurants in France emphasizes family dining.
2. Digital Self-ordering - The inclusion of digital kiosks allows customers to make orders at their tables.
3. Modern Fast Food Interiors - Patrick Norguet's redesign introduces a contemporary aesthetic with grey and white as the primary color palette.
Industry Implications
1. Fast Food - The redesign of McDonald's restaurants offers innovations in fast food dining experiences.
2. Interior Design - The collaboration between McDonald's and Patrick Norguet showcases the potential for innovative interior design in the fast food industry.
3. Ceramic Tile Manufacturing - The use of ceramic floor tiles by Nourguet presents opportunities for disruption and innovation in the ceramic tile manufacturing industry.
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