The Stephen McCarthy 'Pictograms: The Newspaper' is Concise
Senduran Bhakthakumaran — March 4, 2012 — Marketing
References: lccpgdesign & bldgwlf
As the movement of infographics continues to condense large varieties of information into more intuitive pictures, new mediums of news continue to rise, including the Stephen McCarthy 'Pictograms: The Newspaper' project. This newspaper presents a break for early risers who can’t spend time reading every word of their morning paper. McCarthy has taken The Sun newspaper and replaced every page with a single pictographic image to represent an old article.
The result is a slightly humorous depiction of the newspaper’s coverage. Although comical, the pictographics may actually be more effective in sending the main message relative to their wordy counterparts. The condensing of knowledge into pictures or limited words for easy reading and understanding is the heart behind some of the world’s most sought-after companies such as Twitter and the recent and rapidly growing Pinterest. The Sun might do well to heavily implement the McCarthy Pictograms: The Newspaper representation of its main stories with slightly less wordy descriptions.
The result is a slightly humorous depiction of the newspaper’s coverage. Although comical, the pictographics may actually be more effective in sending the main message relative to their wordy counterparts. The condensing of knowledge into pictures or limited words for easy reading and understanding is the heart behind some of the world’s most sought-after companies such as Twitter and the recent and rapidly growing Pinterest. The Sun might do well to heavily implement the McCarthy Pictograms: The Newspaper representation of its main stories with slightly less wordy descriptions.
Trend Themes
1. Infographic News - The trend of pictorial representation of news could create opportunities for startups to develop innovative platform for people who do not have enough time to read news.
2. Concise Communication - The trend of condensing information into pictures and limited words could lead to disruptive innovation opportunities for companies specializing in communication technologies.
3. Humorous Communication - The trend of humorous communication through pictorial representation of information could create opportunities for media companies.
Industry Implications
1. Media - The trend of pictorial representation of news could create disruption in the media industry by challenging traditional mediums of news.
2. Technology - The trend of condensing information into pictures and limited words could create opportunities for innovation in communication technology.
3. Entertainment - The trend of humorous communication through pictorial representation of information could create disruption in the entertainment industry by combining humor with information.
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