Former Rapper Launches DanceJam.com
Angela Lowe — January 8, 2008 — Pop Culture
References: dancejam & marketingmag
Break out your Hammer pants because M.C. Hammer is set to launch a video dance website called DanceJam.com.
Most of you probably remember MC Hammer so well that you're humming, "U Can't Touch This," right now... But for those of you that have repressed the memories, M.C. Hammer was a pop icon in the early 1990s with numerous rap hits, appearances on MTV and even his own action figure.
Now over a decade later he is scheduled to launch a website that he hopes will will overcome YouTube to become the Internet's hub for sharing and watching dance videos.
MC Hammer's DanceJam.com will feature head-to head competitions where contestants submit videos that will be judged by viewers. They will also provide demonstrations and information about a wide variety of dances. Hammer and his partners have spent several months videotaping people dancing around the country and are all set to launch the site mid January.
DanceJam.com will certainly benefit from the rising popularity of reality shows like, "Dancing with the Stars," or "So You Think You Can Dance," and video games like, "Dance Revolution." But will MC Hammer's once celebrity status be enough to take down video giant YouTube?
"Break it down!"
Most of you probably remember MC Hammer so well that you're humming, "U Can't Touch This," right now... But for those of you that have repressed the memories, M.C. Hammer was a pop icon in the early 1990s with numerous rap hits, appearances on MTV and even his own action figure.
Now over a decade later he is scheduled to launch a website that he hopes will will overcome YouTube to become the Internet's hub for sharing and watching dance videos.
MC Hammer's DanceJam.com will feature head-to head competitions where contestants submit videos that will be judged by viewers. They will also provide demonstrations and information about a wide variety of dances. Hammer and his partners have spent several months videotaping people dancing around the country and are all set to launch the site mid January.
DanceJam.com will certainly benefit from the rising popularity of reality shows like, "Dancing with the Stars," or "So You Think You Can Dance," and video games like, "Dance Revolution." But will MC Hammer's once celebrity status be enough to take down video giant YouTube?
"Break it down!"
Trend Themes
1. Video Dance Competitions - The trend of video dance competitions creates opportunities for platforms to host and monetize head-to-head dance challenges.
2. Niche Dance Platforms - The rise of niche dance platforms like DanceJam.com highlights the demand for specialized communities and content in the dance industry.
3. Integration of User Judging - The integration of user judging in video platforms opens up opportunities for engagement, interactivity, and crowd-sourced content curation.
Industry Implications
1. Online Video Platforms - The growth of video-centric platforms like DanceJam.com creates a disruptive innovation opportunity for online video platforms to cater to specific niches and capitalize on user-generated content.
2. Dance Education and Instruction - The popularity of online dance platforms like DanceJam.com presents opportunities for the dance education industry to expand its reach, offer interactive learning experiences, and monetize instructional content.
3. Entertainment and Media - The emergence of video dance competitions and specialized dance platforms represents a disruptive innovation opportunity for entertainment and media companies to explore new avenues for content creation, distribution, and audience engagement.
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